Просмотр новости
Найдите то, что Вас интересует
Спутники
РН
SpaceX
Роскосмос
NASA
2026 FIFA World Cup: Here’s how the biggest brands are spending millions
Дата публикации: 10-02-2026 17:07:20
The 2026 FIFA World Cup will be the largest in history, and it’s meeting a growing American soccer fanbase on home turf for the first time since the ’90s. With companies paying millions to reach these fans, the challenge is standing out from the noise.
On this episode of FC Explains, Fast Company Senior Staff Editor Jeff Beer explores what he’s learned from Men in Blazers co-founder Roger Bennett about how brands can leverage compelling storytelling and authentic fan culture, which sometimes matter more than the action on the field. Beer also shares insights from executives at major brands like Verizon and Anheuser-Busch about their World Cup marketing strategies to build lasting fan connections through global league sponsorships and tournament partnerships, while avoiding the “cultural wallpaper” effect that often happens at major sporting events.
Основное содержимое страницы с новостью.
The 2026 FIFA World Cup will be the largest in history, and it’s meeting a growing American soccer fanbase on home turf for the first time since the ’90s. With companies paying millions to reach these fans, the challenge is standing out from the noise.
On this episode of FC Explains, Fast Company Senior Staff Editor Jeff Beer explores what he’s learned from Men in Blazers co-founder Roger Bennett about how brands can leverage compelling storytelling and authentic fan culture, which sometimes matter more than the action on the field. Beer also shares insights from executives at major brands like Verizon and Anheuser-Busch about their World Cup marketing strategies to build lasting fan connections through global league sponsorships and tournament partnerships, while avoiding the “cultural wallpaper” effect that often happens at major sporting events.
Subscribe to the Design newsletter.The latest innovations in design brought to you every weekday
The early-rate deadline for the Most Innovative Companies Awards is Friday, September 4, at 11:59 p.m. PT. Apply today.
Схожие новости
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Nike And Adidas Are Turning The World Cup Into A Brand War | 0 | 3 | 23-06-2026 |
| 2 | ‘Brand Beckham’ Readership Wins the World Cup as Off-Pitch Stories Rival the On-Field Action | 0 | 8.31 | 23-07-2026 |
| 3 | Fußball und Bier: Mehr Bierdurst: Wie die Fußball-WM Bitburger beflügelt hat | 2 | 6 | 21-07-2026 |
| 4 | Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom | 5 | 6 | 17-07-2026 |
| 5 | ✅Футбол на полную мощность: 3 ярких кампейна к ЧМ-2026 Чемпионат ... | 5 | 7 | 27-06-2026 |
| 6 | Фанаты — вне игры // Чемпионат мира по футболу не привлек внимание российских болельщиков | -3 | 7 | 25-06-2026 |
| 7 | Why brands are bringing creators to the World Cup sidelines | 5 | 5 | 02-07-2026 |
| 8 | Коммерческий триумф ФИФА: доходы от ЧМ-2026 бьют рекорды | 5 | 7 | 19-07-2026 |
| 9 | В ФИФА заявили о рекордной посещаемости на ЧМ-2026 | 0 | 5 | 20-07-2026 |
| 10 | Meta introduces new Football experiences on Threads, Instagram, Facebook and WhatsApp | 0 | 16.51 | 14-06-2026 |
Классификация: Пресс-релизы. Схожих патентов: 0. Схожих новостей: 10. Тональность: 0. Информативность: 12.7. Источник: www.fastcompany.com.