One in three wedding guests are declining invitations amid soaring costs - including almost half of Gen Z.

Britons are finding that love is - in fact - not priceless, with gifts, hotel bookings, hen dos, and new frocks all stacking up.

Some 31 per cent have declined an invitation due to financial reasons, according to the poll, and that figure jumps to 48 per cent for Gen Z and 43 per cent for millennials.

It comes at the beginning of peak wedding season, with August the most popular time to tie the knot.

The cost of attending a single wedding is around £316 per person, guests said, and more than one in eight burnt through £500 at the last wedding they attended.

Almost one in five of those polled expect to go to several this year. Among Gen Z, 15 per cent were due to attend three weddings, which could cost around £1,000.

To afford this, 16 per cent of guests have cut back on luxuries, 14 per cent have slashed everyday spending, and 11 per cent have stopped buying new clothes altogether.

While 14 per cent of the 2,000 guests surveyed said they felt relieved after declining an invitation, 8 per cent reported feeling guilty and 5 per cent experienced fear of missing out.

A further 15 per cent said they had been tempted to decline but attended regardless and absorbed the cost.

Destination weddings - popularised by celebrities such as Dua Lipa and Callum Turner, in Sicily, and Jeff Bezos and Lauren Sanchez, in Venice - are also piling on the pressure.

Even in the UK, the average couple forks out more than £20,000 to get married.

Duncan Fortune, head of commercial at Tesco Bank, which conducted the research, said weddings remained 'joyous and memorable occasions' but that they can leave a 'dent in your wallet'.