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СпутникиРНSpaceXРоскосмосNASAForced Consent & Consent Bypass
So-called pay or consent systems are on the rise in Europe. First introduced by journalistic websites that were suffering from the loss of advertising revenue to big tech platforms, Meta adopted the approach for Instagram and Facebook in November 2023. In this video, we explain what this is all about and why this approach is dangerous for free consent online.
Pay or Okay FAQIn November 2023, Meta introduced a paid subscription for Instagram and Facebook users who don't want to be tracked. The move came in response to a Court of Justice (CJEU) ruling in July 2023, which declared Meta's handling of user data illegal. Now, instead of asking users for their consent, the company is forcing them to either pay a fee of up to € 251.88 a year or agree to be tracked for targeted advertising.In reality, most people have no choice but to accept the use of their data when faced with such a fee, even though the vast majority have no interest in being tracked. This is a major issue.As this video is being recorded, the European Data Protection Board (EDPB) is working on a binding opinion on 'Pay or Consent', which will determine whether Europeans continue to have a realistic option to protect their privacy online. If the approach is legitimised for Meta, companies across all industries could follow suit - which would mark the end of genuine consent to the use of European's data.In the video below, Max Schrems of noyb explains what is at stake:
Sourceshttps://arxiv.org/pdf/2309.11625.pdfhttps://noyb.eu/sites/default/files/2020-05/Gallup_Facebook_DE.pdfhttps://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/average-number-of-apps-on-smartphones/https://iabeurope.eu/wp-content/uploads/2023/07/IAB-Europe_AdEx-Benchmark-2022_REPORT-2.pdfhttps://curia.europa.eu/juris/document/document.jsf?text=&docid=275125&pageIndex=0&doclang=EN&mode=req&dir=&occ=first&part=1https://www.datatilsynet.no/en/news/aktuelle-nyheter-2024/request-for-an-edpb-opinion-on-consent-or-pay/https://weis2019.econinfosec.org/wp-content/uploads/sites/6/2019/05/WEIS_2019_paper_38.pdfhttps://www.edpb.europa.eu/system/files/2023-01/edpb_20230118_report_cookie_banner_taskforce_en.pdfhttps://ec.europa.eu/commission/presscorner/detail/en/speech_24_1702
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | "Pay or Okay": 1,500 € a year for your online privacy? | 0 | 5.41 | 19-03-2024 |
| 2 | 28 NGOs urge EU DPAs to reject “Pay or Okay” on Meta | 0 | 8.03 | 16-02-2024 |
| 3 | EDPB Opinion: Meta cannot rely on "Pay or Okay" | 0 | 5.04 | 17-04-2024 |
| 4 | ‘Pay or Okay’ study: Users prefer a tracking-free “third option” | 0 | 8.25 | 04-12-2025 |
| 5 | noyb files GDPR complaint against Meta over “Pay or Okay” | 0 | 8.01 | 28-11-2023 |
| 6 | Ads: Meta wants to be 'less illegal' - but much more annoying... | 0 | 7.52 | 12-11-2024 |
| 7 | Meta ignores the users’ right to easily withdraw consent | 0 | 6.76 | 11-01-2024 |
| 8 | ‘Pay or OK’ at DER SPIEGEL: noyb sues Hamburg DPA | 0 | 5.78 | 01-08-2024 |
| 9 | Nordic Media Giant Schibsted switches to “Pay or Okay” – complaint filed! | 0 | 10.27 | 03-06-2026 |
| 10 | Annual Report 2023 out now! | 0 | 10.94 | 29-07-2024 |