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Iconic in the Age of AI: Winning the Invisible Shelf
Дата публикации: 29-07-2026 04:00:00

Kimberly-Clark's Jeff Long and Brandlight.ai's Imri Marcus reveal how AI-generated answers are collapsing the purchase funnel into a single exchange. Their session at the 2026 ANA Brand Masters Conference shows why brand discovery may require a new operating model — not just an SEO update.

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Jeff Long of Kimberly-Clark North America and Imri Marcus of Brandlight.ai examined how AI-generated answers are changing brand discovery, why AI visibility is not simply 'SEO 2.0,' and how marketers can build the teams, content systems, and governance needed to be recommended in AI-led commerce

July 29, 2026    

Kimberly-Clark's Jeff Long and Brandlight.ai's Imri Marcus reveal how AI-generated answers are collapsing the purchase funnel into a single exchange. Their session at the 2026 ANA Brand Masters Conference shows why brand discovery may require a new operating model — not just an SEO update.

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