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СпутникиРНSpaceXРоскосмосNASAFarmers Insurance retires a 16-year brand asset — its iconic professor — for pink paint and a honesty platform that may trade hard-won equity for fleeting attention. The shift raises a question every marketer faces: When does creative reinvention strengthen a brand, and when does it erase it?
By Allen Adamson   July 28, 2026
Farmers Insurance retires a 16-year brand asset — its iconic professor — for pink paint and a honesty platform that may trade hard-won equity for fleeting attention. The shift raises a question every marketer faces: When does creative reinvention strengthen a brand, and when does it erase it?
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