A British tourist is fighting for his life after suffering a devastating brain injury in a quad bike crash in Greece.

Bradley Belhomme is currently on life support in a hospital in Athens following the collision while on holiday with friends.

The 20-year-old's heartbroken family have now launched an urgent fundraising appeal as they battle to bring him back home to the UK.

A GoFundMe page has been set up to help cover medical bills and travel costs needed to return Bradley to his family in Salford. 

The appeal was launched by a family member, who wrote: 'This is a message I didn't ever expect to have to ask, but we as Bradley's family are asking for as much help as we can to help cover medical costs and travel costs to help bring him home.

'Bradley is currently on life support in Athens with a serious brain injury.

'After a serious collision on a quad while enjoying his holiday with friends, we are reaching out for any help you can and would be grateful for any donations you can possibly give.'

The fundraiser has attracted an outpouring of support, with more than £20,800 raised towards its £26,000 target. 

It follows the horrific crash of another British teenager, 18-year-old Alfie Moses, in Zante last month.

The teen, from Peterborough, was left with serious spinal injuries after crashing his quad bike on June 15 while celebrating his 18th birthday on his first lads' holiday.

He was rushed to a local hospital before being airlifted to Mediterraneo Hospital in Athens after doctors discovered the severity of his wounds.

His family now could face a huge medical bill due to 'uncertainty' over their insurance.

Alfie had 12 fractured vertebrae in his spine, 11 broken ribs, a brain bleed, a punctured lung, a ruptured spleen and a broken shoulder. 

Now the family faces a £17,000 bill for the treatment and Alfie's transport to the hospital, but said they are unsure whether they will be able to get it covered on insurance, as quad bikes are excluded from their policy.

Speaking from Athens, where her son is now being treated, his mother Kayley Posnett said Alfie 'nearly died' in the crash after he clipped a raised edge on the road at 50mph and was thrown off the quad bike.

Ms Posnett said: 'They really didn't know if he would survive or not.'

Ms Posnett also spoke out against the safety standards around quad bike hire on the island and how it is too easy for young people to get their hands on these potentially dangerous machines.

She said: 'There's people every week dying of injuries on a quad bike.

'These companies are baffling these young adults, and they're haggling them down, and they're letting them have a quad bike for 50 euros - that is a dangerous piece of equipment.

'Alfie said if that quad bike was 150 euros, he would not have gone on it.

'But because he went to one, they said 150 euros, he went to another one, and they said 'you can have it for 50 euros' so he paid 50 euros for the quad bike.

'They think it's a fun thing to do. It's not fun. These pieces of equipment are dangerous. They're massive, massive quad bikes.

'They don't tell them that they don't steer well. You can't control them well. They do 70 miles an hour.

'These young adults don't have that type of brain to understand the dangers of driving on a road in another country.'