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СпутникиРНSpaceXРоскосмосNASALinkedIn's Andrew Monu argues that B2B advertising is too rational and safe — and that humor may be the missing link to stronger business outcomes. His team's global campaign, "The Network That Works For You," could signal a broader creative shift across the B2B landscape.
By Autumn Miller   August 3, 2026 8-minute read
LinkedIn's Andrew Monu argues that B2B advertising is too rational and safe — and that humor may be the missing link to stronger business outcomes. His team's global campaign, "The Network That Works For You," could signal a broader creative shift across the B2B landscape.
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