At the recent Adobe Summit, the tech leader’s flagship customer experience conference, held in Las Vegas, the company announced a brand visibility solution for an AI-driven future. AI-powered chat services and browsers have increasingly become a primary channel for how consumers discover brands, evaluate and act. There has been a 269 per cent year-on-year increase in AI-driven traffic.

Adobe said its solution works as a continuous operating model across four vectors — sense, generate, reach and learn. Brands sense how they appear across AI-driven discovery surfaces, generate content and experiences grounded in brand context, reach both human audiences and AI systems from a shared foundation, and learn from every interaction to improve performance. Powered by AI agent and human collaboration, the advantages strengthen with every cycle.

“There is a new intermediary between brands and their customers, and unlike every one that came before it, this has the ability to reason,” explained Loni Stark, Vice-President of Strategy and Product, Adobe. “For decades, brands have managed content, but now they also need to manage context to pinpoint what AI understands about their offerings and the institutional knowledge their own agents need to act — challenges that can be solved with our new solution.”

Adobe Experience Manager adds a layer for managing the brand truth, permissions, governance and content sources.

Published on May 4, 2026