The lineup includes:

• Pillsbury Harry Potter Golden Snitch Shape Cookies: New ready-to-bake sugar cookies featuring Pillsbury’s first-ever Golden Snitch design, inspired by Quidditch's most recognizable symbols.
• Betty Crocker Harry Potter Chocolate Frog Truffle Kit: While these chocolate frog-inspired treats won’t hop away, this new truffle mix includes collectible frog molds so consumers can create and decorate their own creations.
• Betty Crocker Harry Potter Hogwarts House Pumpkin Cakes: This new baking experience lets consumers celebrate their Hogwarts pride with themed cupcake liners inspired by the four houses.
• Betty Crocker Harry Potter Forbidden Forest Chocolate Cakes: Drawing from one of the series’ most mysterious settings, shoppers can decorate their cakes with custom collectible toppers.
• Betty Crocker Harry Potter Fruit Snacks: A returning product, these fruit-flavored snacks feature six flavors, including Daring Fruit Punch, Witty Blue Raspberry, Delightful Dragon Fruit, Cunning Green Apple, Loyal Lemonade and Golden Strawberry Punch.

"Harry Potter has captivated generations of fans through its unforgettable characters and sense of wonder," said Luke Niethammer, Business Unit Director for Baking at General Mills. "It's a world people return to year after year. Whether being sorted into your Hogwarts House, chasing the Golden Snitch or enjoying a Chocolate Frog-inspired treat, we’re excited to give fans a chance to experience the details they know and love with new spellbinding goodies.”

The Harry Potter-inspired lineup of Pillsbury and Betty Crocker products will be available at retailers nationwide beginning this July. Follow @Pillsbury on Instagram and Facebook and @BettyCrocker on Instagram and Facebook for more.

General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.