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Nepo baby model Lila Moss made £1million in 2024 - three years after launching her own company and naming it after the street she once lived on with mum Kate

Дата публикации: 17-12-2025 13:50:00

Newly published accounts report £1million in profits for Kate Moss's daughter at Grace Grove, the company she uses to channel her earnings.

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By RICHARD EDEN, DIARY EDITOR

Published: 08:44 BST, 17 December 2025 | Updated: 13:50 BST, 17 December 2025

Lila Moss appears to have inherited her mother's business acumen as well as her good looks.

Newly published accounts report £1million in profits for Kate Moss's daughter at Grace Grove, the company she uses to channel her earnings.

Lila, 23, whose father is magazine editor Jefferson Hack, is sitting pretty on £1.3million in assets before bills and owes her business £670,000 by way of a director's loan. 

She set up the firm in 2021 naming it after the road in Highgate, north London, where her family used to live.

Although shorter than most models, at 5ft 6in, Lila managed to win roles in advertising campaigns for Miu Miu, Pepe Jeans and Marc Jacobs Beauty – but her career has been plagued by accusations of nepotism.

Regardless, the young model insists her decision to enter the modelling industry hasn't always been influenced by her mother. 

Lila Moss, whose mother is supermodel Kate Moss, is sitting pretty on £1.3million in assets before bills and owes her business £670,000 by way of a director's loan 

Newly published accounts report £1million in profits for Kate's daughter at Grace Grove, the company she uses to channel her earnings 

'I don’t know that my mum expected me to go into fashion, really,' she told British Vogue in 2023. 

'I’m quite shy, like her – but she’s fully supported every decision I’ve made. She hasn’t helped me with my walk, though. 

'She’s like, “You just have to feel it. I don’t know what I do. I just do it!” I’m like, “Cool – off to practise some more, then…”' 

And Lila admitted her mother is the first person she turns to for advice as she navigates the early years of her career, despite their characteristic differences.  

'She’s more carefree where I’m more organised,' Lila explained. 'She’s intuitive, I’m disciplined. I know what I’m doing on a Wednesday afternoon a month from now, whereas she has a more… lax approach to timekeeping. 

'It’s a good balance. Even now that I’m based in New York, we still FaceTime every day.' 

Both Kate and Lila have spoken openly in the past about their unconventional relationship, with Kate telling Vogue: 'There were still rules in our house – always say please and thank you; never go out with wet hair or you'll catch a cold – even if I wasn't that strict. Now that she's 21, Lila's the one setting rules for me.

'Wear SPF50; quit smoking… Although she did give me this cigarette case as a gift recently that I just love... She's flown the nest now, and got her own place in downtown New York, but she's still so young in my mind...

Although shorter than most models, Lila managed to win roles in campaigns for Miu Miu, Pepe Jeans and Marc Jacobs Beauty – but her career has been plagued by accusations of nepotism

Lila also walked the catwalk for lingerie giant Victoria's Secret at New York City's Steiner Studios in October (pictured) 

'I feel like I'd already lived quite a few lives by Lila's age. I'd gone abroad. I'd had one serious boyfriend – and moved on to the next. In a lot of ways, though, Lila is so much more grown-up than I was in my 20s...

'Watching her establishing her career as a model takes me right back to the 90s when I was just starting out, but I know that things will be different for her.'

'She understands she can say no, for one thing, which I never did, and she has the right people around her – I've made sure of that.

'And let's face it, she's a lot more sensible than I was back then. I mean… thank God. Ha!'

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