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СпутникиРНSpaceXРоскосмосNASAThis Smarties North America Silver–winning case study examines how INFINITI launched the fully redesigned 2025 QX80 with a breakthrough experiential reveal 100 stories above Manhattan. By combining spectacle, celebrity, livestreaming, and performance-driven media, the campaign rebuilt luxury credentials, generated massive earned attention, and drove consideration and leads in a crowded category.
August 4, 2026
This Smarties North America Silver–winning case study examines how INFINITI launched the fully redesigned 2025 QX80 with a breakthrough experiential reveal 100 stories above Manhattan. By combining spectacle, celebrity, livestreaming, and performance-driven media, the campaign rebuilt luxury credentials, generated massive earned attention, and drove consideration and leads in a crowded category.
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | INFINITI QX80's Sky-High Reveal Signals a Luxury Reboot | 0 | 16.26 | 04-08-2026 |
| 2 | Indriya Jewellery's National Debut Rewrites the Rules of a Launch | 0 | 10.74 | 04-08-2026 |
| 3 | How Maybelline Turned Voice Technology into an Interactive Beauty Experience | 0 | 9.31 | 05-08-2026 |
| 4 | How Mazda Built a High-Engagement TikTok Presence Without Paid Media | 0 | 12.31 | 05-08-2026 |
| 5 | Game On: How Domino's Became Part of Gen Z's Gaming Culture | 0 | 8.52 | 03-08-2026 |
| 6 | Real Skin, Real Feel: Reframing Intimacy Through Video | 0 | 9.91 | 03-08-2026 |
| 7 | How MSC Cruises Used Omnichannel Scale to Break into the U.S. Market | 0 | 5.84 | 04-08-2026 |
| 8 | How Kinh Do Reframed Tết as an Open, Inclusive Celebration | 0 | 11.68 | 05-08-2026 |
| 9 | How Lenovo Used AI-Driven Creativity to Make Personalization the Product | 0 | 12.55 | 04-08-2026 |
| 10 | Free Entertainment, No Fine Print | 0 | 13.83 | 03-08-2026 |