Sheba's Hope Grows Program links coral restoration to cat food sales, generating a 32 percent uplift in brand trust. The brand's agency partner, Good-Loop, boasts a donation-based ad format that may offer a replicable model for brands seeking measurable returns from purpose-driven campaigns.
August 4, 2026
Sheba's Hope Grows Program links coral restoration to cat food sales, generating a 32 percent uplift in brand trust. The brand's agency partner, Good-Loop, boasts a donation-based ad format that may offer a replicable model for brands seeking measurable returns from purpose-driven campaigns.
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