Today, Ubisoft Ivory Tower launched Season 10 of The Crew Motorfest. An exciting milestone for the action driving game, Season 10 introduces a new three-month seasonal framework, providing a sharper, more curated player experience. This free update will be available on Ubisoft+, PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One, Steam Deck, and PC through the Ubisoft Store, Epic Games Store, and Steam. Also in Season 10, The Crew Motorfest expands its fan-favorite Trackforge, introduces a Late-Night Car Show, and a headlining Special Event across its breathtaking Hawaiian setting.

A first-of-its-kind playlist, The Motorfest Late Show premieres July 1. A talk show driven by car culture, players will embody the show’s official pilot, taking on challenges, trials, and side activities. The playlist will run across the three–month season, releasing four automotive-themed events each month, including “Dolce Velocità” – a tribute to Iconic Italian Brands. Players will have free access to all 12 main events, 25 challenges, 10+ feats, and three photo ops.

Trackforge, the UGC track editor introduced last season, gets an upgrade with the Street and Touge kit. Rooted in the Japanese car subculture of racing through tight, winding, mountainous roads, this new kit provides community creators the opportunity to design more diverse, culturally rich custom circuits, expanding the creative possibilities of the tool.

Season 10 also brings the Hawaii Grand Tour, the longest challenge ever organized by Motorfest. For two million bucks, players will enjoy a 1-hour sweeping driving experience across the game’s iconic Hawaiian open world in hopes of adding the Ferrari 250 GTO to their car collection. Motorfest fans will also get to experience a new narrative format with Stories. First introduced in The Crew 2, Stories ground racing challenges within character-driven storytelling. Season 10’s first chapter kicks off with Kai’s Garage.

A total of 18 new vehicles will also roll out across Season 10, including the arrival of the long-awaited French brand, Alpine:

ALPINE A110 R Ultime (2025)
ALPINE Alpenglow Hy6 Concept (2024)
DELAGE D12 (2026) Hypercar on July 1
FIAT 500 F (1968) Street Tier 1 on August 5
CHEVROLET Corvette C1

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