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Home insurance premiums fall 9% in a year with London and Scotland seeing the sharpest drops

Дата публикации: 05-03-2026 07:00:46

The average cost of annual home insurance fell by 9% from £218 to £198 year-on-year in January, data from Compare the Market reveals.

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The average cost of home insurance has fallen 9 per cent in a year from £218 to £198, data reveals.

The sharpest drops were recorded in Greater London and Scotland, where average annual home insurance prices fell 13 per cent and 11 per cent respectively. 

Northern Ireland was the only location which saw average home insurance costs rise, jumping 6 per cent to £483, Compare the Market said in its analysis of combined building and contents insurance quotes for This is Money.

Greater London and the South East were among the most expensive regions for home insurance, at £297 and £223 respectively. 

Residents in the North East and the East enjoyed the most affordable home insurance, at around £157 and £161 a year respectively.

Falling: The average cost of annual home insurance fell by 9% from £218 to £198 year-on-year in January, Compare the Market said

Sam Wilson, of Compare the Market, said: 'Homeowners are finally seeing some breathing space on premiums after a prolonged period of sharp increases. 

'A 9 per cent annual fall could make a meaningful difference to many households, particularly in higher-cost regions such as London and the South East'. 

Wilson said some of the 'intense cost pressures' that had been pushing home insurance prices up, including higher inflation and rebuild expenses, had began to 'ease'.

However, that could all change thanks to the Middle East conflict.  

He added:  'Competition between insurers remains strong, with providers pricing keenly to win and retain customers in a market where switching levels remain relatively high.

'However, insurance pricing rarely moves in a straight line. The pace of premium reductions appears to be moderating, and the market may be starting to stabilise after a period of correction. 

'With claims costs and extreme weather risks still a factor, homeowners shouldn’t assume prices will continue to fall at the same rate looking forward.'

How home insurance works 

The concept of home insurance is to pay you enough money to repair or replace items if things go wrong. 

This could include, among other scenarios, replacing stolen items after a burglary, repairs due to storm damage or rebuild costs following a fire or flood. 

Home insurance policies are based on things like property type, size, location and the value of contents. 

There are two types of home insurance, which cover different areas of your home: building insurance and contents insurance. Households can get both on one policy, buy them separately or just buy the one needed.

If you have a mortgage, you are normally required to have buildings insurance. But contents insurance is always optional, though often still a good idea to have.

Home insurance premiums rose sharply during 2023 and 2024, but have since been levelling off. 

Insurers must charge new and existing customers the same, on a like-for-like basis.

Shop around for the best deal and do not just plump for auto-renew with your existing provider, as you are unlikely to be getting the best deal.

However, there is no point in getting the cheapest policy available if it does not cover your needs. 

If you require specialist cover, dealing with properties more at risk of flooding or subsidence, then you may want to approach a broker to get a quote. 

Few people like dealing with home insurance quotes, but leaving everything to the last minute is rarely a good idea.

This is because insurers will generally charge you more for a policy taken out at the last minute.

When possible, try to arrange your new cover weeks rather than days in advance of it being needed.

Paying annually rather than monthly for your home insurance could also help you shave a small sum off your home insurance premium.  

How much does home insurance cost where you live?
Region 2025 average premium 2026 average premium
East Anglia £243 £218
East Midlands £196 £180 
East of England £177 £161
Greater London £342 £297
London £241 £217
North East £164 £157
North West £189 £176 
Northern Ireland £455 £483
Scotland £228 £203 
South East £248 £223
South West £203 £188
Wales £202 £187
West Midlands £185 £174
Yorkshire and the Humber £195 £180

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