The annual Celebrity Brand Valuation Report from consulting firm Kroll is out. The list was released on Wednesday, offering a glimpse of the most valuable Indian celebrities by brand value. Virat Kohli was dethroned from the top spot after 2024 and replaced by a Bollywood superstar who remains visible and much-loved despite not having had a film release in close to three years. Buoyed by his Dhurandhar success, Ranveer Singh has also eclipsed Kohli, retaining the second spot.

The 2025 report places superstar Shah Rukh Khan at numero uno with a reported brand value of $177.9 million (approximately ₹1700 crore). The actor was in the third spot in the 2024 list, and has climbed to the top spot despite having had no release in theatres since Dunki in December 2023.

Ranveer Singh has retained the second spot in the list for the second year in a row. Last year, he was behind Kohli and ahead of SRK. This year, it is the other way round. Kroll estimates his brand value at $162.9 million (around ₹1550 crore). Former Indian cricket captain Virat Kohli is down at number 3 this year, from the top spot last year. His brand value has been pegged at $158.4 million ( ₹1500 crore). Ranveer has had the best year of his career since 2025, with his two Dhurandhar films minting ₹3100 crore worldwide.

Kroll’s Celebrity Brand Valuation Report 2025 has valued India's top 25 celebrity brands at $2 billion (over ₹19000 crore), a 3.7% decline from the previous year. The report also noted that 13 men and 12 women featured in the overall rankings, with the valuations based on the strength of celebrity endorsement portfolios and their relative social media presence.