Has Spotify Topped Kakao’s Melon in South Korea? New Data Points to Continued User Gains for International DSPs

Дата публикации: 29-07-2026 20:50:37

Has Spotify topped Melon in South Korea’s ultra-competitive streaming arena? Yes, per one market research firm – and not quite, according to another, with both nevertheless pointing to strong gains for global DSPs. The conflicting assessments surfaced in a Chosunbiz breakdown exploring the growing reach of Spotify and YouTube Music in Korea. According to Seoul’s […]

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