Macworld
In just a few weeks, Apple will unveil its latest iPhones, including the iPhone 18 Pro and Pro Max, and the iPhone Ultra, its first folding phone. However, reports had claimed for months that Apple is planning something even bigger for next year to mark the iPhone’s 20th anniversary. Now, a new report throws a bucket of cold water on those plans.
According to Jefferies analyst Edison Lee, Apple’s has scrapped its plans for the 20th anniversary phone, which has been rumored to have a “quad-curved” display. Reports have described a phone as having “a display where the bezel nearly disappears from sight, while edge viewing remains natural and undisturbed” that adopts Apple’s Liquid Glass branding in hardware form.
However, now Lee says the phone might never arrive. Citing “supply chain checks” and “soaring memory costs,” the analyst says Apple’s plans for “all-glass features” on future iPhones have been canceled “due to low yield” or not enough return on investment. Presumably, the phone would have cost too much to produce.
In response, he downgraded Apple’s rating to Underperform (Sell) on the basis that the move is “a major setback to efforts to bring in higher-priced iPhones.” AAPL dropped more than 2 percent on the advice.
We’ve been getting regular reports about the so-called 20th anniversary iPhone for more than a year, as Apple gears up to mark the milestone with a special-edition model, much as it did with the iPhone X in 2017.
When you purchase through links in our articles, we may earn a small commission. This doesn't affect our editorial independence.
Executive Editor, Macworld
Summary created by Smart Answers AI
In summary:In just a few weeks, Apple will unveil its latest iPhones, including the iPhone 18 Pro and Pro Max, and the iPhone Ultra, its first folding phone. However, reports had claimed for months that Apple is planning something even bigger for next year to mark the iPhone’s 20th anniversary. Now, a new report throws a bucket of cold water on those plans.
According to Jefferies analyst Edison Lee, Apple’s has scrapped its plans for the 20th anniversary phone, which has been rumored to have a “quad-curved” display. Reports have described a phone as having “a display where the bezel nearly disappears from sight, while edge viewing remains natural and undisturbed” that adopts Apple’s Liquid Glass branding in hardware form.
However, now Lee says the phone might never arrive. Citing “supply chain checks” and “soaring memory costs,” the analyst says Apple’s plans for “all-glass features” on future iPhones have been canceled “due to low yield” or not enough return on investment. Presumably, the phone would have cost too much to produce.
In response, he downgraded Apple’s rating to Underperform (Sell) on the basis that the move is “a major setback to efforts to bring in higher-priced iPhones.” AAPL dropped more than 2 percent on the advice.
We’ve been getting regular reports about the so-called 20th anniversary iPhone for more than a year, as Apple gears up to mark the milestone with a special-edition model, much as it did with the iPhone X in 2017.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Reports of the 20th anniversary iPhone’s death seem to be greatly exaggerated | 0 | 13.85 | 11-08-2026 |
| 2 | iPhone 20: каким может стать юбилейный смартфон Apple | 2 | 4 | 28-04-2026 |
| 3 | Гурман подтвердил, что Apple выпустит полностью стеклянный iPhone в 2027 году | 0 | 10.11 | 11-08-2026 |
| 4 | iOS 27 beta confirms Apple’s full iPhone 18 roadmap with 6 new models | 0 | 15.2 | 11-08-2026 |
| 5 | iPhone 18 Pro & Pro Max leaks: All the biggest rumors so far | 0 | 5 | 09-07-2026 |
| 6 | Слухи: «стеклянный» iPhone 20 Pro получит экран чуть большего размера | 0 | 14.69 | 07-08-2026 |
| 7 | Limited initial availability of the iPhone Ultra may be a feature, not a bug | 0 | 5 | 06-07-2026 |
| 8 | The iPhone 18 Pro probably won’t be as thick as the latest rumors say | 0 | 5 | 09-07-2026 |
| 9 | Apple may pull an iPhone X with its first foldable iPhone | 0 | 3 | 06-07-2026 |
| 10 | Skip the iPhone Ultra. Something better is coming | 0 | 5 | 09-07-2026 |