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СпутникиРНSpaceXРоскосмосNASAThe group officially marked 10 years since their debut on August 8, but what fans received was far from the grand celebration many had imagined.
BLACKPINK's 10th anniversary was supposed to be a moment for Jennie, Lisa, Rosé and Jisoo to look back on a decade of music, memories and the unwavering support of BLINKs. Instead, the milestone celebration quickly became surrounded by disappointment, criticism and emotional apologies from the members themselves.
The group officially marked 10 years since their debut on August 8, but what fans received was far from the grand celebration many had imagined.
A last-minute fan meeting, a guest list limited to just 40 people and the lack of a major musical announcement left sections of the fandom questioning how such a significant anniversary was handled.
The situation became even more emotional when Rosé and Jisoo directly addressed fans, with both members expressing sadness and regret over how the celebrations unfolded.
BLACKPINK's Anniversary Event Leaves Fans DisappointedMuch of the controversy began with YG Entertainment's announcement of a BLACKPINK "Meet & Greet" just two days before the group's 10th anniversary.
The event was reportedly restricted to only 40 fans, a surprisingly small number for a group whose fandom stretches across the world. With millions of BLINKs having supported BLACKPINK throughout their decade-long career, the limited attendance immediately became a major talking point online.
The initial announcement also created confusion over which members would actually appear. It stated that members who were "available by schedule" would participate, leaving fans uncertain about whether all four members would be present.
For some fans, the timing and structure of the event made the anniversary feel rushed rather than carefully planned. The fact that the celebration was connected to Weverse memberships and merchandise also prompted criticism from fans who wanted the milestone to focus more heavily on BLACKPINK's music and their relationship with the fandom.
Lack of New Music Adds to the FrustrationAnother major source of disappointment was the absence of a new song, surprise release or substantial comeback announcement to accompany the anniversary.
After 10 years, many fans had hoped the occasion would bring something memorable from the group, particularly given BLACKPINK's enormous influence on the global K-pop scene.
Instead, the limited fan event became the central focus of the anniversary, leaving some BLINKs feeling that the occasion did not reflect the scale of BLACKPINK's achievements.
The criticism grew quickly, turning what should have been a celebratory period into an uncomfortable situation for both the fandom and the members.
Rosé Shares an Emotional Message With BLINKsAs the backlash continued, Rosé took to social media to personally address fans.
The singer reflected on the significance of spending 10 years with BLINK and made it clear that she had hoped the anniversary would be a much more inclusive celebration.
"More than anything, I wanted us to celebrate together".
Rosé did not shy away from acknowledging the disappointment surrounding the event. She wrote, "Things didn't turn out the way we had hoped, and I'm filled with so much regret and sadness about that," she shared.
She also expressed appreciation for the fans who still attended the event despite the circumstances and the heat. For Rosé, being able to see BLINKs in person after so much time was meaningful, even though she felt the overall situation had fallen short of expectations.
Her message offered fans a glimpse into the members' own feelings about the anniversary and suggested that the disappointment was not simply being ignored behind the scenes.
One fan wrote, "Rosé and jisoo are genuinely the only ones showing love right now and nobody will ever make me hate them," while another commented, "I hope that someday they will be able to speak clearly and say everything cuz there are going through a lot of shit right now".
Jisoo's Tears Make the Situation Even More EmotionalJisoo also opened up about the anniversary, appearing particularly affected by the reaction from fans.
In a personal note, she wrote, "I think this anniversary is a day when I feel especially sorry," acknowledging how difficult it was for her to know that BLINKs were unhappy.
Jisoo had already attempted to explain some of the circumstances during a Weverse Live before the event. Speaking about the plans, she said, "We originally wanted to see many more people... I think there may have been some problems with communication".
After the event, footage of Jisoo leaving the venue circulated online. She appeared emotional while reading handwritten letters from the fans who had attended the gathering.
The footage quickly gained attention because Jisoo is not typically known for publicly displaying her emotions in such a way. Her reaction left many fans feeling that the criticism surrounding the anniversary had clearly affected her.
Individual Careers Fueling New BLACKPINK QuestionsWhile the anniversary controversy centers on one event, it has also revived questions about BLACKPINK's future as a group.
The four members have spent recent years building increasingly successful careers outside BLACKPINK. Jennie has continued expanding her solo career and recently made history as the first Korean female solo artist to headline Lollapalooza Chicago.
Lisa has established herself as a major global performer, including her appearance on the World Cup stage. Rosé experienced a huge career breakthrough with "APT.," while Jisoo has continued developing her acting career alongside her music activities.
Their management situations have also become more complicated. Jennie, Lisa and Jisoo have each established their own labels, while Rosé is signed with The Black Label.
With every member now pursuing individual projects, coordinating four schedules has inevitably become more challenging. That has led some fans to wonder whether BLACKPINK can continue functioning with the same level of group activity that defined their earlier years.
Fans Question Members' CommitmentThe anniversary backlash has therefore developed into a much bigger conversation about the group's dynamic.
Some netizens have pointed to what they perceive as differences in the members' enthusiasm toward group activities. One comment circulating online stated, "Jisoo always seems like the one who cared the least in the group, but she was the one who actually cared," while others accused some members of appearing as though they were "forced to attend this fan meeting".
However, these are opinions and interpretations from fans and netizens, rather than confirmed statements about the members' personal feelings.
The emotional responses from Rosé and Jisoo have nevertheless added another layer to the conversation. While the members have not indicated that BLACKPINK is ending, their increasingly independent careers have made fans more conscious of how difficult it can be to bring all four together.
Milestone Celebration That Went Off ScriptBLACKPINK's 10th anniversary was expected to be a celebration of everything the group and BLINKs have built together over the past decade. Instead, the occasion has become a reminder of the growing expectations surrounding the group and the challenges of balancing their individual careers with their identity as BLACKPINK.
For fans, the disappointment is not necessarily about one small event. It is about what the 10th anniversary represented after years of waiting, supporting and growing alongside the group.
Rosé and Jisoo's emotional messages may have shown that the members understood those feelings. But with all four stars now firmly established on their own paths, BLINKs are left waiting to see what BLACKPINK's next decade will actually look like.