“Under Randy’s leadership, Dot’s Pretzels became one of the greatest success stories in snacking history. Randy set Dot’s up for a strategic next step, and led the company through its transformational growth phase,” says Farmer. “Bringing him on means The Farmer Companies can build toward our goal of redefining cheese snacking for the next generation. Our business model is clear; we make the highest-quality cheese snacks with the best cheeses in the world. Randy is leading our business to new heights.”

The Farmer Companies’ premium cheese snacking portfolio includes Whisps, the 100% cheese crisp brand, and an exclusive licensing partnership with Cabot Creamery to produce Cabot Creamery Popcorn. Proceeds from the Series A financing will support continued investment in manufacturing partnerships, national distribution, and strategic acquisitions, the company says.

“Randy joining our talented team as CEO lets me focus on what I do best: finding great brands, made with premium ingredients, to create unforgettable flavors,” says Farmer.

Johnson adds: “I'm excited to help build one of North America’s great consumer products companies. Adam has already proven this category has room to grow. My job is to help it scale.” 

Founded in 2021, The Farmer Companies acquires, builds, and grows consumer brands with a focus on premium snacking. The company is currently investing in its vision to become North America’s leading premium cheese snacking company, it says, through a portfolio of owned and licensed brands, including Whisps Cheese Crisps and Cabot Creamery Popcorn.

Related: Hormel Foods to usher president John Ghingo in as CEO