OpenAI’s first smart speaker could come with a bizarre doughnut design

Дата публикации: 07-08-2026 08:09:54

OpenAI's first smart speaker could feature an unusual doughnut-shaped design, moving parts and a premium $300 to $400 price tag.
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OpenAI’s first smart speaker will supposedly look like a “doughnut that’s roughly the size of a hockey puck,” according to a new Bloomberg report. This odd design will help the speaker stand out from the competition.

It will also apparently enable the speaker to work in “different positions.” 

OpenAI’s smart speaker won’t look like anything else

OpenAI is currently known for ChatGPT. But the company plans to enter the consumer electronics market and is reportedly working on five different products.

The first to launch will apparently be a smart speaker that the company plans to launch in 2027. OpenAI sees it as a “new type of home computer for the AI era.” Like other smart speakers, OpenAI’s device will control smart home devices, play media, answer questions and more.

Similar to ChatGPT, it will also learn about your preferences and habits over time to offer a more personalized experience.

A new Bloomberg report published Thursday provides more details about the speaker. It seems OpenAI will focus heavily on the device’s design to distinguish it from the competition. Its unusual doughnut-shaped form certainly should attract eyeballs. It will even supposedly include parts that move on their own when it interacts with users.

“The product will have speaker grills and microphones for fielding commands and conversing with users. The battery-powered item will be designed to work in different positions — in a user’s hand, say, or placed on a nightstand or kitchen counter,” says Bloomberg’s Mark Gurman in the report.

That doughnut design won’t come cheap

Iconic designer Jony Ive, who left Apple in 2019, is working on the speaker for OpenAI after the company acquired his design firm, io Products, in 2025.

The report adds that Apple is not close to launching something similar. That could help OpenAI in its legal battle against Apple over stolen trade secrets.

• See also: Apple left Jony Ive out of its OpenAI lawsuit, but things might get messy

OpenAI could price the smart speaker between $300 and $400. The use of high-end materials and metals will give it a premium look and feel.

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