The brand is letting shoppers determine which of three new products returns to shelves in 2027, in its "Twist, Lick, Vote" campaign.
Mondelēz International's Oreo brand is releasing three new limited-edition flavors at once across the U.S.: Oreo Banana Pudding Cookies, Oreo Deep Fried Cookies, and Oreo Chicken & Waffles Cookies.
The brand is engaging with its patrons directly to give them the ultimate power to decide the future of the cookie aisle, it says. Consumers can cast their votes to guarantee their favorite flavor makes a comeback in 2027 by scanning the QR code on any of the three limited-edition packs or visiting Oreo.com/twist-lick-vote. The voting window will remain open from Aug. 17 through Oct. 12. Presale pack recipients will receive exclusive early access to taste and cast their vote for which flavor they want to return. As a reward, every vote submitted automatically enters shoppers into a sweepstakes for a chance to win a year’s supply of original Oreo cookies.
The winning flavor will be crowned on Oct. 13, joining the 2027 Oreo cookie lineup for a limited time.
"For decades, our consumers have supported our wildest, most creative flavor endeavors, and now we want to elevate that relationship from a simple product drop into a dynamic, two-way conversation," says Matt Foley, VP, Oreo. "By dropping three incredibly distinct flavors at once, Banana Pudding, Deep Fried, and Chicken & Waffles, we are giving our community true agency to help decide the future of our product lineup. We know our fans are incredibly passionate about their favorite flavors, and we can’t wait to see which of these cookies they choose to bring back in 2027.”
Starting Aug. 17, all three packs will be available for presale at Oreo.com/UnwrapTheCollab. The cookies will officially roll out to grocery and retail stores nationwide across the U.S. beginning on Aug. 24 for a limited time, while supplies last.
From sweet to savory, meet the cookie contenders:
"Our 2026 Mondelez State of Snacking report proved that ‘delicious,’ ‘fun,’ and ‘tasty’ are some of the leading benefits in social conversations. To meet that demand, we knew we had to bring our next bold flavor innovation to life through playful, yet unexpected flavor combinations," explains Rohit Sakhamuri, senior brand manager, Oreo Innovation. "At the Oreo brand, delivering on complex flavors requires a rigorous, insights-driven R&D process. We tasked our team with simultaneously developing three unique flavors based on today's evolving snacking trends. Through over a year of meticulous research, we successfully transformed cultural fascination into a delicious reality, achieving the sensory balance our fans expect."
Mondelēz International is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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