Cue the fanfare—World Princess Week has officially arrived! From enchanting new products and collaborations to exciting premieres to immersive experiences, there are more ways than ever to celebrate throughout the week.

Whether you’ve been singing along with Disney Princess songs for years or you’re sharing these timeless stories with a new generation, World Princess Week is the perfect time to discover new adventures, celebrate your favorite characters, and create a little everyday magic.

Keep reading for all the exciting ways to join the celebration.

New LEGO Disney Princess Special on Disney+

On Friday, August 21, get ready for even more fun with the Disney+ premiere of LEGO Disney Princess: Magical Mayhem. The new special follows the Princess characters and their sidekicks as a cozy castle day turns chaotic when animals run amok. Sleuthing reveals a mischievous Villain behind it all, and with teamwork, quick thinking, and help from an unexpected friend, the Princess characters must restore order and save their home.

Disney Princess Collection from Jukebox

Treat yourself to all-new Disney Princess Collection from Jukebox that just dropped for World Princess Week. This limited-edition trio of natural body soaps transforms your everyday routine into a magical moment with enchanting scents inspired by Ariel, Jasmine, and Belle.

Dive into the fresh notes of “Under the Suds”, stop to smell the roses with Belle-inspired “Be Our Bubbles,” or embrace your adventurous side with “Magic Lamp Lather.” Each soap is crafted with skin-loving ingredients that make self-care feel fit for a Princess!

Play Like a Princess with These Products

Whether you’re recreating iconic stories or creating brand-new tales of your own, these new toys are sure to inspire hours of play.

Spark Imagination with Dress-Up

Disney Store‘s newest Disney Princess dress-up collection lets fans step into their favorite fairy tales with beautifully detailed costumes, sparkling accessories, and signature touches inspired by Cinderella, Aurora, Tiana, and more.

Perfect Disney Princess Looks for Every Day

No matter your age, there’s an opportunity for fans to bring a touch of confidence, creativity, and Disney Princess-inspired magic to their own adventures.

Live in a fantasy every day with the cutest pastel cardigans and magically chic pullovers with the upcoming Disney Princess Skinnydip collection, launching on DisneyStore.com.

Add a little extra sparkle to your every day with the new Disney Princess Lab-Grown Diamond Collection by Pandora.

Inspired by Disney Princess favorites including Tiana, Jasmine, Moana, and Snow White, each beautifully crafted piece captures the spirit of these beloved characters, making it the perfect way to celebrate your own unique style, or surprise the Disney Princess fan in your life.

A new Disney Princess launch every day of the week? What a wish come true.

From August 16-22, the new Spirit Jersey collection will feature a lineup of Cinderella, Aurora, Tiana, Belle, Ariel, Jasmine, and Rapunzel, sold in-stores at World of Disney at Disney Springs at Walt Disney World Resort and Downtown Disney at Disneyland Resort.

The Aurora-inspired jersey is officially out today; follow along on @disneysprings and @downtowndisney all week to catch every Princess-inspired moment in the spotlight!

Your happily ever “active” starts here. Disney Princess-inspired sets from Crowned Athletics bring strength, style, and a touch of extra magic to every workout, race, or everyday fairytale.

Get Moving with a Disney Princess-Inspired Family Fit Peloton Class

Speaking of workouts…

Disney and Peloton are teaming up with a Disney Princess-inspired Pilates class that brings the power of Disney Princess storytelling to the mat, using beloved Disney songs to celebrate confidence and inner strength. Featuring instructor Aditi Shah, the class will be available on the Peloton app on Thursday, August 20.

Find Inspiration Between the Pages

From coloring and baking to dressing up and storytime, there’s a Disney Princess book for every kind of dreamer.

Some princesses love the thrill of solving a mystery while others love the excitement of using their creativity to the fullest. Make each princess in your life happy with this Disney Mystery Coloring Book. Featuring Disney Princess characters, including Snow White, Ariel, Mulan, Tiana, and Moana, each page hides a Princess waiting to be revealed as you begin to color.

Prefer baking to coloring? Disney Princess Cookie Party serves up more than 50 fun recipes, from Aurora’s True Love’s Kiss cookies to Moana’s Heart of Te Fiti cookies, making it easy for bakers of every skill level to join the celebration.

For the little ones who dream of Princess gowns and playing fashion stylist, this Disney Princess Sticker Dress-up Party book will make all of their wishes come true. With over 120 holographic reusable stickers, step into the role of fashion designer and mix and match accessories until each Princess in the book is beautifully styled.

No matter how you celebrate World Princess Week, these items will help you carry a little Disney Princess magic with you. Have courage, be kind, and never stop believing in your power to create positive change.