US fashion designer Marc Jacobs is launching a brand-focused microdrama series called The Swap, starring Rowan Blanchard (Crush) and Jemima Kirke (Girls).

The latest chapter in the fashion house’s storytelling series, Question Marc, the action revolves around an accidental bag swap at a Marc Jacobs runway show, sparking a number of chance encounters and mix-ups.

Question Marc is described as a slate of content bridging the worlds of fashion, culture and entertainment. The Swap is a follow-up to The Scene, with a cameo appearance from playwright and actor Jeremy O Harris (Emily in Paris).

The microdrama publicises Jacobs’ pre-fall fashion collection, with episodes launching on the company’s dedicated YouTube channel and social media platforms.