This month we’re highlighting Hogia, a great example of how structured media monitoring can strengthen both communication and business alignment.

Emma Soovik, PR Manager at Hogia, leads the company’s PR work with a clear structure and consistent publishing rhythm. Publishing, however, is only one part of the equation.

At Hogia, Mynewsdesk Monitor is used across the organisation. Emma has built a comprehensive setup with carefully defined search profiles across business areas, enabling business unit managers, product leads and selected sales teams to follow their own markets and competitors in real time.

Instead of insights staying in one inbox, monitoring is shared across the organisation, supporting smarter decisions and more timely communication.

“For us, monitoring is not just about tracking visibility. It helps us understand how our markets are developing and supports better decisions, both in our communications and across the business,”
says Emma Soovik, PR Manager at Hogia.

Combined with a clear publishing rhythm, this structured approach has contributed to nearly 40% more publications, over 270% growth in media hits, and more than 220% increase in newsroom views year over year.

A strong example of how Monitor can move from being a tool to becoming a strategic enabler across the organisation.