The SAS franchise is in the midst of a major makeover, with a slew of stars now touching down in Morocco to begin filming the new season.

Daily Mail Australia can reveal six 'Aussie celebrities' have secretly arrived in Marrakesh to film an 'all-new version' of the hit survival series.

Dubbed SAS Hotel, the hush-hush series is said to be unlike anything fans have seen before. 

Described by insiders as part military boot camp, part luxury mind game, the series is slated to air in the UK first but could very well land on Channel Seven late next year.

'It's a wildcard version of SAS with a twist,' one well-placed source said. 

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'It's still brutal, still physically and mentally demanding but with an added psychological edge that really messes with the recruits. 

'It's Who Dares Wins meets The White Lotus.'

In a spicy twist, this elite showdown pits six Aussies against six Brits, with challenges designed to test national pride as much as endurance. 

Among the stars spotted arriving in Morocco are 'reality Queen' Jessika Power, singer and actress Natalie Bassingthwaighte, and Neighbours legend Ryan Maloney. 

All chosen for their recognisability in both the UK and Australia.

'There's a definite strategy here, everyone has to be a big name in both markets,' the insider reveals. 

'It's all about building a format that can travel globally.'

Jamie Marinos from this year's season of Married At First Sight was also reported to have turned down a spot on the show.

She has confirmed the series would be outside the bounds of what her current contract with Channel Nine would allow. 

Questions have also swirled around the involvement of former SAS frontman Ant Middleton, who has helmed both the UK and Aussie versions of the show. 

While he was once the face of the franchise, his recent antics while filming The Amazing Race Australia may have tarnished his appeal.  

Brendan Fevola had Ant and his brother Dan disqualified from the Celebrity Edition of the show following an off-camera incident overseas.

The drama unfolded during a day off from filming when Dan allegedly got into a heated argument with TikTok stars Luke and Scott O'Halloran.

Dan reportedly yelled at the brothers and used inappropriate language late at night when most of the cast had already gone to bed.

Ant was not directly involved in the incident but was disqualified along with his brother.

Brendan, who was competing on the show with his daughter Leni, is reportedly said to have confronted Dan over the behaviour.

He allegedly gave producers an ultimatum: remove the Middleton brothers or he and Leni would walk.

Shortly after, Ant and Dan were sent home and cut from the series.   

SAS Hotel location sources say Ant has not appeared in Morocco and therefore it would be fair to say he is not a part of the project. 

Meanwhile, sightings of sports stars, TV personalities and actors from the UK have been seen coincidentally arriving on the same day. 

The official list will be announced in the coming weeks.

Filming is expected to wrap in just four weeks, with stars returning home by August 2 – win or lose. 

And if SAS Hotel strikes a chord with British audiences, insiders say it could pave the way for a full SAS Australia revival - with a whole new look and feel.

So, with the cat now officially out of the bag, the pressure is on for our Aussie celebs to fly the flag and survive whatever this mysterious SAS Hotel throws at them.