Under the direction of the Social Media Manager, develops and implements strategies and best practices for social media communication and marketing. Researches industry and aspirational institution best practices to help inform annual calendar and marketing plan. Uses information to provide support to the DSA Marketing and Communications Team. Implements a clear social media calendar with deadlines for colleagues.

Serves as the primary copy writer for DSA social media captions, comments, and scripts. Develops and schedules written and visual content for the Division of Student Affairs social media accounts and for other digital communications as needed. Actively pursues interest stories and posts that can be shared online to promote the Division, including its departments, students, staff, and faculty.

Monitors and responds to comments, messages, and trending topics on all social media networks for reputation and issue management and opportunities for future content. Reports negative feedback to the Social Media Manager and Senior Director, Marketing & Communications. Evaluates digital marketing and communication tactics including performance optimization strategies, and recommendations for improvement. Reports findings regularly to team members and upon request.

Collaborates with Division and campus partners to promote and support Division efforts through paid and organic social media marketing as appropriate. Coordinates with appropriate departments on production scheduling and planning. Supports programs and events by attending various events to create and curate social media content. Assists with special projects as assigned. Assists with photography, videography and video production as needed.

Supervises student employees focused on social media. Offers guidance on content creation, best practices, and training. Helps hire, schedule, and evaluate student employees. Manages and organizes digital files, ensuring that information is properly labeled, stored, and backed up. Stays up to date with the latest trends and technologies in digital media to ensure that work is innovative and audience focused.