Big news in the world of San Diego real estate: Craig Lotzof, one of Southern California’s most accomplished and respected agents, has joined The Agency, marking an important milestone in the brokerage’s growing San Diego presence.

With more than 31 years of experience, over $2B in career sales and a reputation built on discretion, strategic guidance and exceptional client service, Craig has become a defining figure in San Diego’s luxury real estate market. Known throughout the industry as “The Difference Maker,” he has represented landmark coastal estates, architecturally significant residences and some of the region’s most sought-after properties across La Jolla, Del Mar, Rancho Santa Fe, Coronado and beyond.

For Craig, joining The Agency is the next evolution of a career built on relationships, trust and a commitment to delivering an elevated experience for every client.

“Luxury real estate today is no longer local,” he says. “Clients expect global reach, sophisticated marketing, meaningful connections and advisors who understand how to position exceptional properties on an international stage. The Agency’s collaborative culture and worldwide network create tremendous opportunities for the clients we serve.”

Throughout his career, Craig has distinguished himself through a highly personalized approach that places clients ahead of transactions. While many agents build businesses around volume, Craig has built his around relationships, limiting the number of clients he represents in order to provide direct access, hands-on guidance and strategic advocacy throughout every stage of the process.

This philosophy aligns naturally with The Agency’s culture of collaboration and client-first representation.

“Craig has built an extraordinary reputation throughout Southern California by consistently delivering exceptional results while maintaining the highest level of integrity and professionalism,” said Rainy Hake Austin, President of The Agency. “His approach to luxury real estate mirrors our own values of relationship-driven service, innovation and collaboration. We are thrilled to welcome him to The Agency family.”

The Craig Lotzof & Associates team comprises Director of Operations, agents Edna Pena, Angel Wade, Lora Banner, Camille Rae De Guzman, Nashla Jasso, Garth Wise, and broker associates Chantal Sanchez and Stacy Carter. 

In 2025 alone, Craig and his team achieved approximately $118M in sales volume and earned recognition among the top-performing luxury real estate teams in San Diego County. His career includes record-setting transactions throughout La Jolla’s most prestigious neighborhoods, representation of historically significant estates such as the renowned Muir Garden Estate and one of the highest recorded sales prices per square foot for a non-direct oceanfront property in La Jolla history.

As part of The Agency, Craig plans to continue expanding his presence throughout San Diego’s coastal luxury markets while leveraging the firm’s global network, innovative marketing and international reach to create new opportunities for buyers and sellers alike.

“This move wasn’t about leaving something behind,” says Craig. “It was about finding a brokerage that shares my belief in relationships, collaboration and delivering a world-class client experience. The Agency is that place, and I’m excited for what’s ahead.”