The Agency is growing in Nevada with the launch of The Agency Incline Village. This new location marks our fourth in the state and will be led by Managing Partners Zar Zanganeh, who also heads The Agency’s Las Vegas, Henderson, and Reno offices, and Jenna Rose Madrid, who was raised in Incline Village and shaped by a family legacy in real estate.

Set along the iconic north shore of Lake Tahoe, Incline Village delivers a lifestyle few places can match. Residents enjoy private beach access, world-class skiing, championship golf, and vibrant local dining, all within a community that values tranquility, invigorating outdoor recreation, and natural beauty. Add Nevada’s favorable tax structure (no state income tax) and it’s no surprise that executives, entrepreneurs, and legacy investors are making it a full-time home.

“Incline Village is one of those markets that earns its reputation every single day,” said Mauricio Umansky, CEO and Founder of The Agency. “The combination of Nevada’s tax advantages, Lake Tahoe’s natural beauty, and a true four-season lifestyle continues to attract sophisticated buyers from California and other major wealth markets. What makes the area especially compelling is its ability to offer both exceptional quality of life and long-term value, and we’re excited to finally establish a presence here.”

“Incline Village checks every box, and our partners here are the reason we’re so confident about what comes next,” said James Ramsay, EVP of The Agency’s Franchise Division. “Zar has built something exceptional across Las Vegas and Reno, and Jenna brings a rare perspective shaped by her deep roots in Incline Village, a generational real estate background, and experience within The Agency’s Maui office. Together, they are exactly the right team to represent The Agency on Lake Tahoe.”

“Incline Village found me before I found it,” said Zar Zanganeh. “Once you’ve spent real time here, on the lake, on the mountain, in this community, you understand why it has become one of the most sought-after second home and luxury retreat markets in the country. The lifestyle is unmatched, and when you layer in the state’s tax advantages, you have a destination that makes as much sense financially as it does emotionally. People come for a weekend and start making plans to stay.”\

“Second home buyers at this level have options everywhere. What they’re looking for is a brand and a team they can trust completely, across every step of the process,” added Jenna Rose Madrid, who also serves as an agent in The Agency’s Maui office. “The Agency delivers that, and bringing that standard of service to Incline Village feels like a perfect fit. The clientele here deserves nothing less, and I’m incredibly excited to be the one to deliver it.”

The Agency Incline Village will be located at 899 Tahoe Blvd, Suite 200, Incline Village, NV, 89451.