While 27% of U.S. adults say they have heard of Telegram, only 2% use the alternative social media app for news.
(Jakub Porzycki/NurPhoto via Getty Images)
The alternative social media platform Telegram has served as an important tool for journalists and civilians in conflict zones. However, the platform hasn’t gone without its share of controversy. It has been pressured to remove “far-right” content in Germany and has banned pro-ISIS channels in Indonesia in response to government threats to ban the app there.
Telegram exists in a crowded social media universe, where many newer social media sites explicitly present themselves as alternatives to more established platforms, especially by opposing free speech restrictions they say are found on other sites. While Telegram says it supports free speech, it does not claim to be opposed to censorship.
An October 2022 Pew Research Center study took a close look at Telegram and six other alternative social media platforms that have created small but generally satisfied communities of news consumers: BitChute, Gab, Gettr, Parler, Rumble and Truth Social. Telegram is distinct from the other six alternative social media sites in this group in that it uses a chat model and does not have an aggregated feed. Instead, users can join individual channels and groups to view content there.
Here are a few key facts about Telegram and its users, based on the Center’s recent study.
This Pew Research Center analysis provides data about Telegram. It is based on an October 2022 Center study that examined Telegram and six other alternative social media platforms – BitChute, Gab, Gettr, Parler, Rumble and Truth Social – using a multi-method approach. Sites were included in the study if they had publicly accessible posts, were mentioned in news media, and had at least 500,000 unique visitors in December 2021.
The survey portion of the study was conducted May 16-22, 2022, among 10,188 U.S. adults. Everyone who completed the survey is a member of Pew Research Center’s American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses. This way nearly all U.S. adults have a chance of selection. The survey is weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories. Read more about the ATP’s methodology here. Respondents were asked about their familiarity with each of the seven social media sites studied. Those who reported having heard of these sites were also asked whether they use the sites and get news there, how they feel about them, and more.
The margin of sampling error for the full sample of 10,188 respondents is plus or minus 1.6 percentage points; the margin of sampling error for the 587 alternative social media news consumers is plus or minus 7.0 percentage points; and the margin of sampling error for the 234 Telegram news consumers is plus or minus 11.5 percentage points.
The audit of alternative social media sites was initially conducted in April 2022. To conduct the analysis, a team of researchers were trained on a set of variables that examined features of each site, like its privacy and moderation policies. Researchers reexamined each site from August to September 2022 (Telegram was also rechecked in December 2022) and updated findings with any changes.
The account content analysis examines a sample of 200 prominent accounts on each of the seven sites included in this analysis, for a total of 1,400 examined accounts. Prominent accounts were sampled from the top 5% of accounts with the greatest number of followers on each site. A team of trained researchers analyzed these 1,400 sampled accounts to determine who runs the account, their political orientation, values, and other characteristics. For more details on how accounts were identified and sampled, read the methodology.
The content analysis of posts examines the topics discussed and sources cited in 585,470 posts published in June 2022 by the 1,400 sampled accounts (only 1,147 of these accounts posted at least once that month). Researchers used a set of unique keywords to identify posts about five distinct topics – abortion; guns, gun control and shootings; the Jan. 6 attack on the U.S. Capitol; LGBTQ issues; and vaccines. Researchers looked at unique two- and three-word phrases that were commonly used in posts on each topic. Researchers then examined the unique domains linked to in these posts to identify the types of sources these accounts were using.
Here are the questions used in the study, detailed tables, and the methodology.
Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. This is the latest report in Pew Research Center’s ongoing investigation of the state of news, information and journalism in the digital age, a research program funded by The Pew Charitable Trusts, with generous support from the John S. and James L. Knight Foundation.
Many of these 200 accounts (56%) are individuals while 33% are organizations. And about three-in-ten of these accounts (29%) have values or other appeals in their profiles.
A large share of those who regularly get news on Telegram (54%) say they are very or somewhat satisfied with the experience, while 10% are very or somewhat dissatisfied and the rest give a neutral assessment. Additionally, 53% of news consumers say the discussions they see on the app are mostly friendly, while 21% see mostly unfriendly discussions and 21% say they see about an equal mix of friendly and unfriendly discussions.
Note: Here are the questions used in the study, detailed tables, and the methodology.
Jacob Liedke is a former research analyst focusing on news and information research at Pew Research Center.
Galen Stocking is an associate director focusing on science research at Pew Research Center.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Key facts about Gettr | 0 | 16.9 | 01-02-2023 |
| 2 | Key facts about Gab | 0 | 15.62 | 24-01-2023 |
| 3 | Key facts about Parler | 0 | 15.12 | 20-10-2022 |
| 4 | Why don’t people use chatbots? | 0 | 5 | 17-06-2026 |
| 5 | About four-in-ten Americans say social media is an important way of following COVID-19 vaccine news | 0 | 11.8 | 24-08-2021 |
| 6 | A growing share of Americans are familiar with ‘cancel culture’ | 0 | 15.57 | 09-06-2022 |
| 7 | 5 facts about Twitter ‘lurkers’ | 0 | 23.1 | 16-03-2022 |
| 8 | Americans report more engagement with science news than in 2017 | 0 | 11.68 | 10-11-2022 |
| 9 | 6 facts about obesity and weight loss drugs in the U.S. | 0 | 12.45 | 23-01-2026 |
| 10 | Дуров: 65 миллионов россиян продолжают ежедневно пользоваться Telegram | 0 | 16.8 | 04-04-2026 |