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MeBeMe – The rapid development of an iPhone app designed to break your scroll

Дата публикации: 07-07-2026 16:47:55

June 2026 – July 2026 Rapid Development Timeline June 22, 2026 — The idea begins The project begins as Micro Missions, an app intended to interrupt mindless scrolling with one small positive action. After researching dozens of habit and productivity apps, one realization stands out: most are designed to maximize engagement. I want the opposite. […]

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June 2026 – July 2026

Rapid Development Timeline June 22, 2026 — The idea begins

The project begins as Micro Missions, an app intended to interrupt mindless scrolling with one small positive action.

After researching dozens of habit and productivity apps, one realization stands out: most are designed to maximize engagement. I want the opposite. The project is renamed One Small Thing, with a new goal — maximize real-world action, not screen time.

June 23–25 — Principles before code

Instead of writing code, I begin writing product principles. Those principles become the foundation for the functional, design, and technical specifications.

As each new idea is tested against the principles, something unexpected happens. The product becomes simpler.

Features disappear. Navigation simplifies. The focus shifts from goals to identity. The question changes from “What do I want to accomplish?” to “Who am I becoming?”

Mission cards replace to-do lists. Every mission becomes a small vote for an identity. The mission library emerges as the heart of the product.

June 26–28 — Bringing it to life

With the specifications complete, development moves quickly. Claude helps transform detailed specifications into working code while I focus on refining the product.

The architecture settles around nine categories of human flourishing, allowing hundreds of identities and thousands of missions to grow naturally over time.

Within days, a working prototype is in the hands of alpha testers.

June 29 – July 8 — Refinement

Real-world testing leads to further simplification. Navigation improves, identities expand, bugs disappear, and the product principles continue to guide every decision.

The project is renamed MeBeMe, and after review by Apple, the app enters public beta.

Looking back, the biggest lesson isn’t how quickly the app was built. It’s that taking the time to define clear principles first kept the app focused and made every design and development decision easier afterward.

Try the app.

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