Post-harvest handling and packaging developer Sorma Group is framing Europe’s new Packaging and Packaging Waste Regulation (PPWR) as a catalyst for sector-wide innovation. The firm announced it is supporting growers, packers, and retailers through the regulatory transition by offering compliant packaging materials, labeling solutions, and machinery designed to preserve product value while meeting legal thresholds.

The PPWR, which took effect on Aug. 12, aims to balance circular economy principles with product preservation and operational efficiency across the fresh produce supply chain.

"The PPWR represents a challenge, but also a significant opportunity to rethink packaging aimed at optimizing processes, reducing waste and standing out in the market," said Silvia Albanese, marketing specialist at Sorma Group. "Our role is to work with our partners to identify practical solutions that promote the circular economy without compromising on productivity, packaging quality, product value and shelf life."

Sorma's upcoming solutions

The company shared that it has spent several years developing mono-material packaging, reducing material weight, and integrating sustainable inputs.

Among its recent market offerings is Sorma Clipless, net packaging manufactured entirely from High-Density Polyethylene (HDPE2) polymer across both the mesh structure and the label. By eliminating traditional metal clips, the mono-material design allows consumers to place the entire package into standard plastic recycling streams without separating components. The company claims the clipless technology also increases packaging speeds and offers superior durability compared to standard netting solutions.

Sorma Group’s research and development division continues to focus on structural engineering to lower packaging weight and volume. For instance, the company reduced the unit weight of its Vertbag netting from an initial range of 2.06 to 2.36 ounces per square yard down to 1.18 ounces per square yard. Additionally, engineers reduced the accompanying film thickness from 2.76 mils to about 1.77 mils while maintaining package integrity.

*All images courtesy of Sorma.

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