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The Secret

Дата публикации: 08-07-2026 15:32:00

If I learned one thing in 25 years of running design and education companies, it’s that idealism isn’t a business strategy. If you wonder why my partners and I had to shut down organizations we and lots of you loved, refer to the previous sentence.
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A VP of UX (kind man, thoughtful) at a huge enterprise company once told me that I was an idealist. I remember it felt like both a compliment and a subtle warning – that to succeed in my career I’d need more and different skills, and that, however well-intentioned my thinking, aspiring for ideal outcomes ultimately requires a level of buy-in and action from others that’s rare bordering on impossible.

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