We have appointed James Ivison as Group Sales Director, giving him responsibility for supporting sales across Wrights Plastics, Mid West Displays and Wrights GPX POS.

James brings almost 20 years’ experience with the organisation to the new role. Before joining Wrights Plastics, his background in product design and IT training helped him develop a valuable combination of technical understanding and clear communication skills that have remained central to the way he works with customers, colleagues and project teams.

He joined the company as Key Account Manager in 2007 and was appointed UK Sales Manager in 2015, taking overall responsibility for the retail display arm. During this time, James helped Wrights Plastics develop lasting relationships with national and international brands including F. Hinds, Costa and several leading cosmetics brands..

Following a short period working for a plastic sheet supplier, James returned to Wrights Plastics’ in 2018 as Senior Relationship Executive. Since then, he has helped bring further major brands into the company’s client portfolio, including JCB. He also played an important part in securing a million-pound global display partnership with JD Sports, which has seen bespoke retail display products manufactured by Wrights Plastics supplied to JD Sports stores around the world.

In his new role, James will work closely with the established sales teams across all three Group brands, helping them share knowledge and identify where customers could benefit from the wider capabilities available within the business.

“Each of our three brands has its own specialist team, products and areas of expertise,” James explained. “For customers, that means they can work with one trusted supplier for a much broader range of requirements. It makes communication easier, reduces the time spent coordinating different suppliers and gives customers consistent service and quality across every part of a project.”

Two decades of investment and growth

Looking back over almost two decades with Wrights Plastics, James has seen the business change considerably. Continued investment in new machinery, technology and skilled people has expanded the Group’s capabilities and helped establish it as a leading name in UK plastic manufacturing, retail display and display equipment.

“The range of services we offer has grown enormously,” James said. “We have invested in new equipment and, just as importantly, in people with the skills to get the best from it. That has allowed us to respond to changing customer needs, take on more technically demanding work and build a much deeper understanding of different materials and manufacturing processes.

“That knowledge and experience give customers confidence in us. We understand that supplying a successful project is about much more than making a product—it is about listening properly, solving problems and being dependable from the first conversation through to delivery.

“I’m proud of what the company and its people have achieved during my time here, and I’m looking forward to working with all three sales teams in this new role. We have strong relationships, excellent people and an impressive range of capabilities across the Group. My job is to help bring those strengths together and make them work even better for our customers.”