14 min read

Retail media buyers now see Walmart Connect outgrow the blended US ad line. Flipkart Ads lifted international 20%. Scintilla extends to Sam's Club next year.

12 min read

Jakarta leads 2025 at 41.9 million and Karachi more than doubles to 43.7 by 2100. Ad infrastructure sits in the markets losing people. What closes the gap?

11 min read

Portfolio, enhanced CPC and target impression share keep the bid ceiling, while standard search campaigns lose it. Existing campaigns go unmentioned in notice.

13 min read

US survey of 835 streamers puts shoppable ad awareness at 53%, with 55% of purchase actions landing during the stream. Where does that leave shoulder content?

9 min read

Dutch league coverage moves onto a UHD unit expandable to 48 cameras, built to UEFA specification. What does a standardised fleet mean for European ad supply?

11 min read

Wrist-worn wearables and 2024-era universe estimates get reworked, and buyers face no promised ratings lift. Will fall upfront guarantees hold after August 31?

10 min read

Every US Fire TV device now carries Amazon's AI assistant at no cost, Prime or not, and conversation volume runs near double. What happens to ad discovery?

11 min read

Experian says 62% of regular ChatGPT users turn to AI for money goals, and 8 in 10 UK credit card applications run on its data. Can marketers follow them in?

10 min read

Shailley Singh assessed seven published claims about the rival agentic ad standards and called most of them incorrect. Buyers still face a two-stack choice.

13 min read

Review readers reach Google at 74% to 87% in every age band, while search discovery falls from 48% under 30 to 15% past 60. Which customers never get asked?