1. Reading for pleasure supports wellbeing by reducing stress, improving focus, and expanding perspectives.
2. Small daily reading habits can make recreational reading a lasting part of everyday life.
3. Digital magazines make reading more accessible with engaging content available anytime, anywhere. 

Digital magazines offer an approachable way to build a daily reading habit.

Despite its many benefits, reading for pleasure has steadily declined in the United States. A 2025 study published in iScience, which analyzed two decades of data from the American Time Use Survey, found that the percentage of Americans who read for pleasure each day fell from 28% in 2003 to just 16% in 2023. Researchers point to factors such as reduced leisure time, the growing pull of digital media, economic pressures and unequal access to reading materials as contributors to the trend.

In other research, a professor of informatics found that attention spans have continued to shrink over the years which some believe directly correlates to the national decline in reading. Studies over the years have found that the average amount of focus time decreased from two-and-half minutes in 2004 to 75 seconds in 2012. They also noted that more recent studies indicate even further decreases in attention spans.
 

• Start small. Set aside just 10 -15 minutes each day for reading. A few pages or one magazine article can help establish a routine that grows over time. 
• Keep reading within easy reach. Download the Flipster app so your favorite magazines are always available, whether you're commuting, waiting for an appointment or relaxing at home. 
• Read what genuinely interests you. Choose magazines that match your hobbies, career goals or personal interests. Reading is easier to stick with when you're excited about the topic. 
• Replace a few minutes of screen scrolling with reading. Swap part of your social media or news feed time for a magazine article. It's an easy way to make reading a regular part of your day while discovering new ideas and perspectives.

Flipster magazines go beyond offering an enjoyable reading experience. They deliver a source of inspiration, learning and discovery. Whether readers are exploring a new hobby, developing a skill or diving deeper into a favorite interest, Flipster provides access to magazines covering everything from sports, news, culture and crafts to cooking, travel and other niche topics.