Spotify: unskippable ads for them, skipped ads for us?

Дата публикации: 17-08-2026 11:15:36

We got a lawyer to check the terms.
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• Exclusive: A few weeks ago, Podnews broke the story that Spotify is testing a “Skip ahead” ad-skipping tool for some customers. Perhaps making the most of its dominant market position, today we note that Spotify is selling its own unskippable podcast ads; and we discover that its terms and conditions gives Spotify the legal right to automatically skip everyone else’s.

• The Ambies are open for entry from today. There are two new categories - best music and episode of the year - and there will be two listener’s choice awards, for Best Podcast Host and Podcast of the Year. You get a discount if you’re a member of The Podcast Academy.

• The New York Times focused on Inception Point AI in a front-page article in its Arts section about AI influencers. However this publicity comes at an odd time: because it appears that Inception Point AI has been rebranded as Liquify AI, “the company behind Liquid Studios”. The company’s new website suggests that the Quiet Please Podcast network “was never the destination”, just “proof that content infrastructure works at this scale”. They’re now offering the same technology to other companies.

  • Technology like yesterday’s episode of Jay Shetty’s Biography Flash podcast - which still says it’s published by Inception Point AI - gives an AI-generated error in the episode audio: “I did not find a clearly verified major personal life announcement from the past few days, and I did not see a confirmed high impact scandal or break in his public image in the material reviewed … nothing in the gathered reporting rises above ordinary promotional noise or can be treated as confirmed biographical news.”

• Magellan AI and ARN’s iHeart released data on Australian podcast ad spend in Q2/26. Just 5.7% of podcast episodes are ads, in comparison with 8.75% in the US. The biggest advertisers were AirBnB, Wise and Shopify.

• What’s the crossover between podcasts and audiobooks? In a paywalled piece in Forbes, Frank Racioppi highlights both the integration of audiobooks and podcasts in platforms like Spotify and Audible, but also examples from UK podcast publisher Noiser, making audiobooks into podcasts. 58% of Americans have listened to an audiobook.

• SocialClip Studio claims to automatically find the best moments of your video podcasts and turn them into captioned social media clips. Unlike other tools however, the website offers a flat monthly fee .

The Tech Stuff - with RSS.com

• To be presented in November in a conference in Detroit MI, USA, “Dramarrator” is a specific tool to help with Object-Based Audio Editing for Audio Drama Production, which cut production time from 16.7 hours to just 3.7 hours. Covered in the Fiction Podcast Weekly newsletter, this paper is written by a team from UC Berkeley and Adobe. (The paper suggests that people preferred work done by humans though.)

• Mato “creates your podcasts with AI hosts that interview real experts”. Here’s an example of the tool, which listens to what a guest says and picks up on that in its follow-up questions, just like a real human does, but without any of the pesky payments.

  People news

• AdLarge has appointed Nicole Leyden as Vice President, Brand Partnerships. She’ll be developing strategic sponsorship opportunities and integrated marketing programs for advertisers; she joins from TED, Scripps, Discovery and the NHL.

Tips and tricks - with Podcast Movement NYC

As The Ambies start accepting entries this year, hear from someone who won one - fiction podcasts are a tough nut to crack, says Aaron Blanton, Showrunner of Mazama Entertainment. Innovative storytelling requires an equally innovative marketing strategy - and he shared that in Dallas last year.

Podcast News - with Airwave Podcast data

Схожие новости

#	Наименование новости	Тональность	Информативность	Дата публикации
1	EXCLUSIVE: Spotify threatens podcasting with ad-skipping tool	0	9.75	04-08-2026
2	Another app promises to cut out the ads	0	7.2	22-07-2026
3	Spotify podcast ads get delivered by Amazon	0	9.4	08-07-2026
4	Who’s flying this thing: publishers, or ad-tech?	0	10.4	20-08-2026
5	Good news - the power is with us in podcasting	0	7.2	21-08-2026
6	Sorry, Advertisers: Spotify Appears to be Testing a ‘Skip Ahead’ Button for Podcast Ads — Even Those Sold by Spotify	0	7.07	05-08-2026
7	Ad-skipping in podcasts is ‘surprisingly low’	0	10.4	23-02-2026
8	Locked out: YouTube changes qualification for ad revenue	0	8.62	11-08-2026
9	Spotify adds new podcast discovery feature	0	8.23	08-04-2026
10	The highest-paid podcasters	0	8.26	31-07-2026

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