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Audio: the “foundation” of podcasting
Дата публикации: 17-07-2026 09:32:06
Almost every podcast consumer still listens to them, a study says.
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Основное содержимое страницы с новостью.
Dagny Reese
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Audio remains the bedrock of podcasting, says a new report from Nielsen. 90% of monthly podcast consumers choose to listen, the data suggests, and most of podcast consumption is still audio, by a large margin. It quotes Edison Research’s Share of Ear for Q1, which sys that 20% of time spent with ad-supported audio is podcasting: radio is more than three-times larger.
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Podcasting is continuing to grow in the UK; though Brits are disapproving of AI hosts - The UK Podcast Consumer 2026 was released yesterday by Edison Research at SSRS. UK shows are also reaching a considerable amount of Americans, the study shows. The podcast landscape in the country is very top-heavy, with the top 10 titles reaching a third of all weekly podcast consumers.
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The podcaster behind The Pragmatic Engineer has pulled his video from Spotify, writing a long piece on LinkedIn detailing the issues he’s had, and suggesting that the company doesn’t care about reliability or execution.
- Meanwhile, co-founder of podcast production company Podmasters, Martin Bojtos, tells the Podnews Weekly Review this week that, for a while, the #1 source of revenue for the company was video income from Spotify’s partner program. The company is celebrating its tenth anniversary.
- The company’s changes at Megaphone - to use a new ad server - take place today.
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The UK government has announced plans to ensure that UK-licenced radio stations must be available on smart speakers operated by Alexa, Google and Siri. A consultation has launched today. It doesn’t impact podcasting directly: podcasts are also available through these services. The news has been welcomed by commercial radio trade body Radiocentre.
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Netflix published viewer data for the first six months of 2026. However, the company has hidden any data about podcasts - “all video podcasts are calculated under other shows”, the datafile says. (Does Netflix have this movie?) The company revealed Q2 revenue of $12.56 billion (up +13% year-on-year), slightly missing expectations.
- One set of people who have helped Netflix grow: YouTubers. Deadline reports that many are still uploading content to YouTube. Podcasters have accepted an apparent requirement for video exclusivity by Netflix, however.
- If you’d like to compare your podcast, we’ve built this little tool to let you do that - just tell it how many plays you’re getting each month, and your average duration, to see how you stack up to all the shows and movies on Netflix.
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YouTube suggests that in 2025, it contributed over $60bn to the US economy, and supported the equivalent of 540,000 full-time jobs.
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A new AI tool uses cloned voices - with consent - to voice host-read advertising on podcasts. The tool is from a company called ekoz.ai, and suggests that it is able to significantly scale host-read ads. The company is working with, among others, Triton Digital and Spreaker, which are owned by iHeart; that company markets its radio stations as “guaranteed human”.
- Bryan Barletta of Podcast Movement is interviewed in this week’s Podnews Weekly Review with lots of details about Podcast Movement - and discussing how voting is going for some of the sessions.
- Should you join a podcast network? Stephen Perlstein of Libsyn tells us how to vet any deal you’re offered - as recorded in Podcast Movement last year.
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