Webinar to uncover what works in a podcast trailer

Дата публикации: 01-06-2026 10:04:30

And how to listen to a load of them.
Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io https://podnews.net/cc/3530
Visit https://podnews.net/update/trailers-that-work for the story links in full, and to get our daily newsletter.

Основное содержимое страницы с новостью.

Nick Fewings

• What works and what doesn’t in podcast trailers? Coleman Insights has a free webinar this Wednesday to unveil its research - how can you make promos and trailers that work better for your show.

  • Want to hear some trailers for shows in the meantime? Our New Podcasts feed lets you listen to some of the best. Get the podcast here - or add your show.

• SpotsNow has launched what it calls an AI operating system for podcast advertising. The tool automates planning and pricing, and is custom-built for each individual podcast network, to connect to the way the team already works. “The agents we custom build take the repetitive load off the floor so sellers can do the part only people can do, which is build the relationship and close the deal,” says CEO Cam Pritchard.

• A new AI promotion tool called Kompozy has launched. Promising to “turn one idea into a month of content”, the tool ingests a podcast, RSS feed or blog post, then composes a set of social posts and schedules them into different platforms (if you let it) over an entire week. We gave it Friday’s newsletter; it gave us a set of decent-looking posts, including quote cards, LinkedIn-like posts, an infographic, and quotes with our Editor on a laptop, our Editor making some kind of presentation, and another photo post - it also does video clips as well. You can give Kompozy a free trial.

• After more than six years away, The Great Albums podcast is back for a new season. The show, hosted by indie rock musicians and original co-hosts Bill Lambusta and Brian Erickson, has also launched a Patreon page, for video versions of the show as well as bonus episodes and livestreams.

• On May 7, we reported that Inception Point AI had stopped publishing new shows as they moved publishing platforms. More than three weeks later, we still don’t see any new shows from the company; though there is evidence of a few shows being updated: Fresno, California Crime Report, an automated service voiced by “Agent Monday”, is one of them (as are shows for Sacramento, Colorado Springs, Mesa, Tulsa, and Omaha - all with AI-generated artwork).

  • However, if you’re looking for “daily fishing updates” in Fiji, South Pacific Fishing Report Today, or you want your daily astrology update in Capricorn Astrology Bites: Daily Horoscopes with Luna Vega, or check the daily Surf Report for San Diego California, you’re out of luck - most Inception Point AI shows haven’t updated since May 21.

• The winners of the 2026 CrimeCon CLUE Awards were announced. Creator of the year went to Derrick Levasseur and Stephanie Harlowe for Crime Weekly.

• The Podcast Consultant has acquired podcast production company Sundial Media. Terms weren’t given; Sundial co-founder Adam Hendricks will join The Podcast Consultant.

• Audiochuck’s The Deck is now showing on Tubi. It’s the latest Audiochuck show to appear on the platform.

• Industry show PodBiz, which looks at the money in podcasting, has signed a sponsorship deal with video production house Lean & Loaf.

• Talkhouse has launched a new website, complete with a podcast section.

• The SiriusXM and iHeartMedia “merger” isn’t going ahead, according to the The New York Times.

• Piers Morgan’s Uncensored Network has signed with Backyard Ventures for ad sales. Backyard Ventures will represent the network’s podcast, YouTube, and social platforms.

• Is podcasting dead? Ralph Estep Jr examines the recent creator survey from RSS.com to discover what we should know about the trends it uncovers.

• From the archives: our Editor’s personal blog contains notes from a meeting of the UK Podcasters Association in 2008, which included a lengthy discussion about how difficult music licensing is for podcasting. Seems nothing changes.

The Tech Stuff - with RSS.com

• Tom Rossi of Buzzsprout has posted a suggestion to better identify apps that request downloads of podcasts (and, potentially, to restrict access to devices that don’t identify themselves).
• Adam Curry and Dave Jones discussed the news of the formation of the Alliance for Measurement in Podcasting in the Podcasting 2.0 podcast. The solution is, they suggest, cutting podcast app developers in on ad revenue (as, to an extent, Apple Podcasts is already doing with their HLS video), in return for better first-party data. The guest this week is Mike Dell from Blubrry.
• Using a podcast app and you’re not sure what its useragent is? Here’s the simple way to check.

Tips and tricks People are always trying to tell us what makes a hit podcast. But if you trusted your ears and your gut, you probably made a better show than the companies that spent millions of dollars on celebrity talent and marketing budgets. Eric Silver & Amanda McLoughlin, co-founders of Multitude, spoke at Podcast Movement in 2024 to highlight how to bring in devoted audiences. Want to watch Apple Podcasts video - but you have an Android phone? You can install Apple Podcasts on Android if you know the special way to do it. Podcast News - with Airwave Podcasts in the wild

See any marketing for podcasts in the real world? Snap’em and send’em to us.

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