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Apple Podcasts launches new video experience
Дата публикации: 25-03-2026 11:24:53
It's available today.
Sponsored by Riverside. Video podcasts are taking off, especially on platforms like Apple Podcasts. With Riverside, record in 4K, edit with AI, and host your show — all in one place. Upgrade your podcast to video and create your best content yet. Start for free. https://podnews.net/cc/3398
Visit https://podnews.net/update/apple-podcasts-hls-video for the story links in full, and to get our daily newsletter.
Основное содержимое страницы с новостью.
Igor Omilaev
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Apple launched iOS 26.4, and with it, access to the new video experience within Apple Podcasts. Apple also confirmed additional podcast hosting companies will support HLS video: Podspace, Riverside, Ausha, and Firstory have been added to the list (see our story for the full set).
- Your iPhone will offer an update within the next few weeks; but you can update it today by following Apple’s instructions.
- One of the podcast hosting companies supporting it, Transistor, has posted a guide; in a video, Stephen Robles shows the iOS experience.
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The absence of support from Spotify/Megaphone at launch may mean that many users won’t see the shows they’re expecting in video within the app (including shows like Joe Rogan and The Ringer titles); Apple says more content will roll out throughout the year. John Spurlock reports just 48 shows available in video at launch; the majority with Acast.
- The availability of video podcasts isn’t promoted within the iOS update overview, though it is promoted when a user opens the Apple Podcasts app for the first time after upgrading. The Apple Podcasts web app (which also works on Android) has been updated to offer full video support; but the Apple Podcasts macOS app doesn’t support HLS video. In the most glaring omission, the Apple TV doesn’t support HLS video podcasting either.
- In a piece written in December 2024, Eric Johnson reminds us that video comes with trade-offs.
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About a quarter of Americans claim that they have never consumed a podcast. Sounds Profitable’s Tom Webster today shares The Last Quarter, examining the people who haven’t, yet, tried a podcast - and whether we can still reach them. Nearly 6 in 10 of them are using ad-supported premium video streaming, we learn; and 57% of them are using YouTube.
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iOS podcast app Castamatic has unveiled transcripts and chapters for all podcasts. It uses Apple’s on-device AI to create them, if not already present.
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Brand suitability company Barometer and podcast adtech company AdsWizz have announced an integration to help advertisers understand the context of podcasts on an episode-by-episode basis.
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Magellan AI has launched broadcast radio attribution for advertisers. Recent data from Edison Research at SSRS suggests that radio is listened-to more than 3x as long as podcasts in the US.
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iHeartMedia has renewed its agreement with Las Culturistas, hosted by Bowen Yang and Matt Rogers.
- DAX US has named John Sardelis as SVP of Podcasts. He joins from Barometer, BBC Studios and Warner Bros Discovery. “John will now oversee DAX’s podcast sales efforts and support the company’s continued growth in the digital audio marketplace.”
- John Brooks has joined Slumber Studios as Head of Content. He was previously Head of Content at Realm.
- Double-ender recording - where you record your side and your guest records their side - is a good technique for making a show (and as a back-up in case your online tool fails). Stephen Robles explains how it works.
- You’ve probably got lots of audio and video files from the podcast episodes you’ve made: but how should you store them?
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New this week, The Polycrisis podcast tells the story of the new phase of the energy transition – where countries are taking control of their energy security. This first season - Electric World Order - explores how geopolitics is driving a quiet revolution in clean tech, and how the energy transition is in turn reshaping world power.
At Radiodays Europe in Rīga, Latvia - “podcast pingpong”. The sport is described as a “fast-paced mix of speed-dating and ping pong with a podcasting slant”, a five-minute game of pingpong while asking rapid-fire questions of your opponent. At least one competitive podcaster was seen making allegations about a substandard table surface.
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