Can John Ternus Make Apple Surprise Us Again?

Дата публикации: 22-08-2026 10:42:06

As John Ternus prepares to succeed Tim Cook on September 1, Bank of America says Apple's biggest test is restoring technological surprise after years of masterful but incremental execution. With $4.5 trillion added under Cook, the focus now shifts to bolder AI hardware, higher R&D and new categories like smart glasses and robotics. Recent WWDC advances in Siri and Apple Intelligence show promise, yet delivery lags and competitors have led on innovation. Success depends on whether Ternus can inject risk into a culture built on predictability.

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