The refreshed design keeps the brand's signature gingham front and center, with it now appearing on both the lid and the front label. Distinct, vibrant colors for each flavor are paired with bigger fruit imagery.

"This redesign was about honoring the Smucker's brand's most iconic assets and evolving them with modern intention," says Dayna Lewallen, senior design manager, creative and design, The J.M. Smucker Co.

New jars will begin rolling out on shelves this spring.