Famed denim and clothing brand Madewell is opening a new store at Tishman Speyer’s 1 Rockefeller Plaza, the landlord announced Thursday. 

The retailer signed a 7,340-square-foot lease at the Midtown landmark, where its new space will open in 2027. The asking rent and the length of the lease were not disclosed, but the average asking rent for retail space in Midtown Plaza District was $2,540 per square foot during the second quarter of 2026, according to CBRE data. 

“Rockefeller Center continues to attract brands that shape culture and consumer behavior globally,” EB Kelly, senior managing director at Tishman Speyer and head of Rockefeller Center, said in a statement. “Madewell’s decision to establish a presence here reinforces the center’s unique ability to combine iconic New York identity with modern cultural relevance.”

Newmark‘s Karen Bellantoni, Steve Merkel and Pierce Thompson brokered the deal for Madewell, while Tishman Speyer was repped in-house by Lucy Phillips. Newmark declined CO’s request for comment.

Madewell’s new store at Rockefeller Center will be its eighth location in New York City.

“We’re excited to be part of Rockefeller Center, one of New York’s most iconic retail destinations,” Garrett Putney, senior vice president of retail at Madewell, said in a statement. “This store represents an important milestone for Madewell, giving us the opportunity to bring our full brand experience to life in a space that reflects our commitment to quality, style and community.”

Built in 1937, 1 Rockefeller Plaza is a 34-story office, dining and shopping center located between West 48th and West 49th streets in Midtown. Office tenants in the building include real estate investment trust Chimera Investment Corporation and investment firm Ulysses Management, while bookstore McNally Jackson is also located there. 

Amanda Schiavo can be reached at aschiavo@commercialobserver.com.