In the role, Sizemore will work with clients like Jack Daniel’s, 2K, Mazda, and Delta to ensure they have a unified identity across social media, in-person brand activations, and traditional advertising campaigns. More importantly, she added, her job is to make sure brands are showing up in the right places to meet their consumer niche. 

“My husband actually says, ‘my wife is responsible for the reason you don’t see tampon ads on ESPN,’” Sizemore told ADWEEK. “It’s really important to understand the context of the message you’re running.”