More details from the N.Y. Times on one of California’s new laws:

‘The state has required the disclosures for paid posts about state- and local-level campaigns since 2023, but until now, content creators couldn’t be fined or prosecuted if they failed to comply. Now, California campaign finance regulators are empowered to impose fines on influencers of up to $5,000 for each violation or to refer those violations to law enforcement as potential misdemeanors. …

‘One candidate, the billionaire Tom Steyer, a Democrat, paid dozens of creators to post favorably about his campaign on TikTok, YouTube, Instagram and Reddit, but many of them did not initially include a written disclosure on their social media postings.”