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After 14 years at the helm of This Morning, Holly Willoughby has embarked on an exciting new chapter with her very own YouTube show, Holly Willoughby Together, which airs every Tuesday and Friday at 7am.

Billed as an unfiltered space for honest conversations, the show sees Holly delve into stories from real people, cook up a storm in the kitchen with celebrity guests, and share her advice on everything from fashion and beauty to health and wellbeing.

But with Holly being something of a style icon, it's no surprise that fans are just as interested in what she's wearing.

Across the five episodes that have aired so far, she has showcased her signature laid-back aesthetic, with the help of her longtime stylist Danielle Whiteman.

Below, I take a closer look at some of Holly's must-have looks, including exact matches and affordable alternatives.

Episode five

In episode five, Holly was left to her own devices as she tackled toad in the hole from scratch. She dressed down in a simple T-shirt and classic Levi's jeans. 

But simple doesn't have to mean boring. Holly added a playful twist to her look with the 'Peace, Love and Margaritas' T-shirt from Vamped Tees, finished with delicate hand embroidery that perfectly reflected her personality.

Episode four

Picking up some fashion tips from Joanne McNally, who was determined to bring back the Juicy Couture pink velour tracksuit, Holly kept things understated in a cosy cashmere cardigan from Reformation.

She teamed the timeless knit with a Heavenly London necklace, her beloved Levi's jeans and suede ballet flats, proving that her off-duty style is all about wearable staples.

Episode three

Sitting down for a candid conversation with Ellen Roome, Holly opted for the Sierra blouse by Wyse London, featuring a pretty ruffled neckline and delicate floral embroidery.

She paired it with what appeared to be Levi's 501 '90s jeans in a light indigo wash, creating an effortless throw-on-and-go outfit that's ideal for everyday wear.

Episode two

Enjoying a chinwag with Katherine Ryan, Holly showed off her signature understated style in a cashmere sweater from Reformation, tucked into a pair of Levi's jeans in a versatile mid-blue wash.

She kept things practical with a pair of Zara suede ballet flats, complete with a sweet strap detail.

Episode one

Cooking up a storm with The Devil Wears Prada star Stanley Tucci, Holly opted for a surprisingly budget-friendly blouse from Apricot, currently reduced to just £15.

She paired the flirty ruffled design with classic Levi's 501 '90s jeans in ecru, finishing the look with suede ballet flats from Dune London.

Launch event

To announce the launch of her new show, Together, Holly opted for a chic blue-grey linen suit from cult favourite Zara.

The summer-ready set featured a cropped blazer and coordinating wide-leg trousers, creating a breezy, polished look that could easily be dressed up or down.