Purpose That Performs: Inside the Rare Beauty Blueprint

Дата публикации: 24-09-2026 18:26:29

Rare Beauty entered one of the world’s most crowded categories and quickly became one of its most influential brands—not just by creating products people love but by building a business anchored in authenticity, community, and measurable impact. Founder Selena Gomez joins chief impact officer Elyse Cohen for a conversation about Rare Beauty’s trajectory, purpose-driven marketing, and the brand’s commitment to expanding youth mental health access through the Rare Impact Fund. Together, they’ll discuss what it takes to scale a mission-driven company, why youth mental health remains central to the brand’s strategy, and how purpose can become a lasting competitive advantage rather than just a marketing message.

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