Sparteo, a leading ad tech and technology solutions provider for publishers and creators, announced the appointment of Antoine Hermite as managing director. Formerly deputy managing director at Webedia Group, Hermite will oversee group operations, scale the organisation, and spearhead its external growth and M&A strategy. 

Technology built by publishers, for publishers 

Sparteo was founded on a core conviction: the most effective advertising solutions are engineered by those who navigate industry challenges day in and day out. Antoine Hermite’s appointment directly reinforces this "ad tech made by publishers, for publishers" ethos. 

Over more than four years as deputy managing director and executive committee member at Webedia, Hermite oversaw a €220m (£167m) revenue portfolio and managed 1,200 employees across the media, social, ad tech, SaaS, and international business units. During his tenure, he drove the group’s artificial intelligence rollout and led a platformisation programme that scaled automated advertising revenues to over 70% of total turnover. 

Having spent four years squarely within Sparteo’s core target audience, Hermite brings an acute operational understanding of the trade-offs, constraints, and friction points publishers face in monetising their assets. 

Antoine Hermite, Managing Director, Sparteo

Two strategic priorities: accelerating expansion and capitalising on M&A opportunities 

The appointment comes during a period of strong momentum. Already profitable, Sparteo is on track to achieve approximately €70m (£52.8m) in revenue in 2026 - up nearly 50% year-over-year, with international markets generating half of total turnover - with the goal of doubling revenues within the next two to three years. 

Achieving these targets rests on a two-pronged strategy: 

● External growth: acquiring complementary technologies and recruiting top-tier talent to enhance the value delivered to publishers and creators. 

● Operational scaling: industrialising business processes and driving international commercial expansion by establishing operational agility as a key competitive advantage.

The Strategic Committee has entrusted Hermite with this dual mandate, alongside overseeing the launch of Sparteo's US office. 

"Sparteo’s mission is crystal clear: to deliver cutting-edge technology that maximises value and funds the work of publishers and creators," stated Benjamin Tolman, co-founder and chairman of Sparteo Group’s holding company. "We build ad tech engineered by industry professionals, for industry professionals. Preserving this DNA as we scale requires placing operational leadership in the hands of executives who have lived our clients' day-to-day realities. Antoine has experienced this at the highest level at Webedia, and we are proud to welcome him to lead this next phase of growth." 

"I spent four years on the other side of the table - as a publisher striving to regain control over monetisation," said Antoine Hermite, managing director of Sparteo. "In that seat, you quickly see which technologies deliver on their promises and which merely add opacity. Sparteo has engineered a suite that solves the problem head-on, with a degree of independence that is rare across the global ecosystem. My objective is twofold: equip this technology with the operational and commercial firepower it deserves, and accelerate growth through strategic acquisitions to build a tier-one international player." 

Antoine Hermite's arrival follows the recent appointments of Alexandra Diez as chief people officer (formerly of Aircall), Louis-Etienne Balleydier as chief legal officer (formerly of Mirakl), and Benjamin Cassigneul as chief financial officer (formerly of Silvr).