It introduces a structured setup to define business context, brand voice, and editorial rules that apply across your organization or specific spaces.

Key Benefits:

• Business Context
  • Provide background so AI understands your industry, product, and target audience.
  • Examples: “B2B SaaS for e-commerce brands”, “Independent restaurant owners, not tech-savvy”.
• Brand Voice & Tone
  • Define tone (friendly, formal, witty, etc.), writing style (conversational, structured, storytelling, etc.), and personality traits (innovative, customer-first, playful).
  • Ensures every output sounds like your brand.
• Preferences
  • Set rules for formatting (e.g., short paragraphs, sentence case headings).
  • Define terms or phrases to always use, commonly use, avoid, or never use.
  • Example: Always use “Start your free trial”; Never use “Cheap”.
• AI Output Rules
  • Reusable instructions that guide AI behavior.
  • Example: Always write “Storyblok” in camel case, italic, and bold → Storyblok.
  • Supports rules for terminology, style, length, unit formatting, social captions, and more.
• AI Style Groups
  • Collections of rules that can be reused across spaces and features.
  • Groups can be defined at the organization level and extended or overridden at the space level.