Cable/multiple-system operators (MSOs) are preparing for a new era of AI-ready operations, one where success depends on the quality, context, and trustworthiness of the data behind every decision. As networks grow more complex, traffic patterns shift, and subscriber expectations rise, operators need more than visibility. They need trusted network intelligence that helps teams act faster, automate with confidence, strengthen security, and improve the customer experience.

At SCTE TechExpo26 in September, NETSCOUT will show service providers how to turn raw network complexity into curated, actionable intelligence for the tools, teams, and platforms they already use. Built on NETSCOUT’s proven packet-based observability and deep packet inspection at scale, Omnis AI Insights delivers AI-ready NETSCOUT Smart Data derived from real network traffic, helping operators feed analytics platforms, automation workflows, AI applications, data lakes, and partner ecosystems with trusted operational intelligence.

For cable and broadband operators, network complexity is not slowing down. More connected devices, more applications, more traffic, and more pressure to automate are making it harder for operations teams to keep pace. Fragmented logs, synthetic tests, and delayed indicators are no longer enough when teams need to understand what is happening across the network in real time and act before customers are impacted.

That is where NETSCOUT’s packet-derived Smart Data can help. By transforming real network traffic into complete, contextual, curated intelligence, NETSCOUT helps operators improve performance, reduce risk, accelerate automation, and create new opportunities for service innovation.

AI is only as effective as the data behind it. Before AI can know what to do, it needs a “know-body” of trusted, high-quality network intelligence.

During the show, NETSCOUT will demonstrate how Omnis AI Insights helps service providers create that foundation by capturing network, application, session, and subscriber-level intelligence from real traffic and transforming it into curated datasets ready for analytics, automation, AI applications, orchestration platforms, data lakes, and partner solutions. With support for industry-standard interfaces, including Model Context Protocol (MCP), Omnis AI Insights helps operators deliver the right intelligence to the right systems so teams can confidently support more automated and adaptive operations.

• Improve subscriber experience with real-time visibility into application performance, latency, throughput, and service quality.
• Accelerate AIOps and network automation with trusted intelligence that supports automated workflows and more confident NetOps, AIOps, and SecOps decision-making.
• Strengthen cybersecurity and distributed denial-of-service (DDoS) protection with packet-derived evidence that helps teams identify suspicious activity earlier and protect service availability.
• Scale analytics across the organization by streaming curated intelligence into analytics platforms, data lakes, AI tools, and ecosystem partner systems.
• Enable service innovation by supporting enterprise services, personalization, advanced connectivity, and future converged network initiatives.

No service provider wants to be the last to know when subscribers are experiencing issues, when performance is degrading, or when suspicious activity is affecting the network. NETSCOUT helps operators stay ahead with continuous, packet-derived visibility and curated Smart Data designed to support better customer experience, smarter operations, stronger security, and more resilient services.

If you are attending SCTE TechExpo26 September 29 through October 1, make time to visit the NETSCOUT booth and meet our own NETSCOUT “know-bodies.” Our experts will be available to answer your questions, walk you through featured demos, and show you how NETSCOUT’s curated, multidomain Smart Data powers smarter operations, strengthens security, and protects network and service availability.

And don’t forget to stop by to pick up your “know-body” T-shirt while supplies last.

Ready to learn how NETSCOUT can help your organization turn trusted network intelligence into AI-ready operations? Schedule a meeting with NETSCOUT at SCTE TechExpo26 and see how Omnis AI Insights can help you move from raw data to trusted action.