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Walmart Is Betting on MrBeast and Holiday Films To Fuel Its Streaming Business
Дата публикации: 07-10-2026 15:34:23
Vizio's WatchFree+ has more than 45,000 movies and shows.
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Vizio is adding creator content and original films to its free streaming service.Canva/Getty Images/Vizio
Walmart-owned Vizio is adding major names to its roster of content as it aims to boost opportunities for advertisers.
Vizio announced a significant investment in its WatchFree+ service, including new programming partnerships, creator-led channels including one from YouTube creator MrBeast, and its first original feature-length film timed for the holidays. WatchFree+ is Vizio’s ad-supported, free streaming service of live and on-demand content that is available on Vizio TVs and mobile devices.
Walmart and Vizio leaders discussed their content investments during a breakfast event during Advertising Week New York. Walmart leaders discussed its streaming investments at a separate event.
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Mitchell Parton
Mitchell Parton is ADWEEK's senior commerce reporter, covering retail media as well as the rise of agentic and social commerce. Before joining ADWEEK in 2026, he was a reporter at Digiday Media's Modern Retail and before that wrote for several regional publications in Texas.
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